Table of Contents
Vol 38, No 10 (2008)
Open Access
Subscription Access
Articles
| Measurement and Validity of Jennifer Aaker's Brand Personality Scale for Close-up Brand | ||
| P.C. Sekar, Bejoy John Thomas | ||
| Vol 38, No 10 (2008), Pagination: | ||
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Abstract Views: 123 | | |
| Application of Retail Services Quality Scale to Sri Lankan Supermarkets: An Empirical Study | ||
| H.S.C. Perera, S.A. Buddhika, C.V. Rathnayke | ||
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Abstract Views: 140 | | |
| An Exploratory Study on Usage and Impact of Information Technology on the SMES Performance of Jammu Region | ||
| Hardeep Chahal, Ruchi Kohli | ||
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Abstract Views: 131 | | |
| Social & Economic Implications of Universal Service Obligation Fund | ||
| Vinod Kumar Garg, Amarjit Singh | ||
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Abstract Views: 125 | | |
| Brand Preference of Men's Wear - A Case Study | ||
| A. Lalitha, J. Ravi Kumar, K. Padmavalli | ||
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Abstract Views: 133 | | |
| Changing Consumer Behaviour and Soft Drinks Marketing in North-Goa, A Case Study | ||
| D.N.S. Kumar | ||
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Abstract Views: 121 | | |
| Social Marketing | ||
| Devendra Prasad Pandey | ||
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Abstract Views: 125 | | |