Table of Contents
Vol 40, No 11 (2010)
Open Access
Subscription Access
Articles
| Microsoft's Windows Vs Google's Chrome - Who Will Win the Market? | ||
| Sanjeet Kaur, Sumit Kumar Verma | ||
| Vol 40, No 11 (2010), Pagination: 3-8 | ||
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| Winning Customers through Service Innovation-CAB WISE | ||
| Vinay Kumar Nagu | ||
| Vol 40, No 11 (2010), Pagination: 9-13 | ||
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| CRM Practices in the Asia Pacific Industry - A Conceptual Study | ||
| R. Ruma Agnes | ||
| Vol 40, No 11 (2010), Pagination: 14-21 | ||
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| Customer Acquisition and Retention Strategies in the Service Industry- A Case Study | ||
| V. Murugaiah, Radhika Vishvas | ||
| Vol 40, No 11 (2010), Pagination: 22-27 | ||
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| Impact of Brand Preference Dimensions on Customer Satisfaction - A Meta Analysis for Passenger Cars | ||
| C. Dharmaraj | ||
| Vol 40, No 11 (2010), Pagination: 28-35 | ||
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| A Study on Customers' Attitude towards Online Shopping - An Indian Perspective | ||
| Neelotpaul Banerjee, Anindya Dutta, Tanmoy Dasgupta | ||
| Vol 40, No 11 (2010), Pagination: 36-42 | ||
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| A Critical Review of Gender Differences in Online Shopping | ||
| Prashant D. Amin, Bijal Amin | ||
| Vol 40, No 11 (2010), Pagination: 43-52 | ||
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| Life Insurance and Working Women: A Critical Study of Factors Affecting the Purchase Decision | ||
| Manish Srivastava, Megha Rastogi | ||
| Vol 40, No 11 (2010), Pagination: 53-61 | ||
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