Table of Contents
Vol 41, No 4 (2011)
Open Access
Subscription Access
Articles
Online Music Retail in India | ||
Pankaj Singh, Pramod Kothavale | ||
Vol 41, No 4 (2011), Pagination: 3-14 | ||
ABSTRACT | PDF | Abstract Views: 190 | PDF Views: 0 |
A Comparative Study on Foreign Direct Investment (FDI) in Retail: A Boon or Bane? | ||
Debashish Sengupta, Ray Titus | ||
Vol 41, No 4 (2011), Pagination: 15-20 | ||
ABSTRACT | PDF | Abstract Views: 278 | PDF Views: 0 |
A Study of Emerging Trends & Challenges in Paints & Coatings Industry in India | ||
Devang Desai | ||
Vol 41, No 4 (2011), Pagination: 21-29 | ||
ABSTRACT | PDF | Abstract Views: 233 | PDF Views: 0 |
Marketing of Hollywood Films (Dubbed and Original) in India:A Case on Planning and Executing Marketing Strategy | ||
G. Prageetha Raju | ||
Vol 41, No 4 (2011), Pagination: 30-38 | ||
ABSTRACT | PDF | Abstract Views: 232 | PDF Views: 0 |
Viewers' Perception towards Advertisements on TV Media as a Promotional Strategy in the Current Marketing Scenario | ||
K. Pongiannan | ||
Vol 41, No 4 (2011), Pagination: 39-45 | ||
ABSTRACT | PDF | Abstract Views: 195 | PDF Views: 0 |
Explicating Customer Satisfaction:A Survey on Private Commercial Banks | ||
Nikhil Chandra Shil, M. Muzakkeerul Huda | ||
Vol 41, No 4 (2011), Pagination: 46-55 | ||
ABSTRACT | PDF | Abstract Views: 182 | PDF Views: 0 |
Determinants of Retail Customer Satisfaction-A Study of Organized Retail Outlets in Kurukshetra | ||
Manju Rani Malik | ||
Vol 41, No 4 (2011), Pagination: 56-64 | ||
ABSTRACT | PDF | Abstract Views: 316 | PDF Views: 0 |