Indian Journal of Marketing

Table of Contents

Vol 43, No 1 (2013)

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Articles

Problems with Derived Importance Measures in Brand Strategy and Customer Satisfaction Studies
Kevin J. Clancy, Paul D. Berger, Peter Krieg
DOI:10.17010/ijom/2013/v43/i1/34037 ,  Vol 43, No 1 (2013), Pagination: 5-13
ABSTRACT |  PDF		Abstract Views: 208  |  PDF Views: 0

The Most Influential Factors of Consumers' Buying Pattern at Organized and Unorganized Retail Stores with Special Reference to Kakinada City, Andhra Pradesh
Kuberudu Burlakanti, Romala Vijaya Srinivas
DOI:10.17010/ijom/2013/v43/i1/34038 ,  Vol 43, No 1 (2013), Pagination: 14-23
ABSTRACT |  PDF		Abstract Views: 207  |  PDF Views: 0

Emerging Global Markets: The Voice of Arab Consumers
Vanaja Menon Vadakepat
DOI:10.17010/ijom/2013/v43/i1/34039 ,  Vol 43, No 1 (2013), Pagination: 24-30
ABSTRACT |  PDF		Abstract Views: 236  |  PDF Views: 0

Contemporary Marketing or Temporary Marketing?: An Analysis of Present Day "Relationship Marketing" of Indian Organizations
R. Venkatesh
DOI:10.17010/ijom/2013/v43/i1/34040 ,  Vol 43, No 1 (2013), Pagination: 31-35
ABSTRACT |  PDF		Abstract Views: 208  |  PDF Views: 0

Infrastructural Development Problems at Thoseghar: A Tourist Destination in Satara District, Maharashtra
Rajashri Ramesh Chavan, Sarang Shankar Bhola
DOI:10.17010/ijom/2013/v43/i1/34041 ,  Vol 43, No 1 (2013), Pagination: 36-43
ABSTRACT |  PDF		Abstract Views: 212  |  PDF Views: 0

Online Shopping among Higher Education Students in Indore: A Factor Analysis Approach
Shraddha Sharma, Manish Sitlani
DOI:10.17010/ijom/2013/v43/i1/34042 ,  Vol 43, No 1 (2013), Pagination: 44-53
ABSTRACT |  PDF		Abstract Views: 200  |  PDF Views: 0

Book Review

Green Marketing: Theory, Practice, and Strategies
P. Kishore Kumar, Byram Anand
DOI:10.17010/ijom/2013/v43/i1/34043 ,  Vol 43, No 1 (2013), Pagination: 54-56
ABSTRACT |  PDF		Abstract Views: 266  |  PDF Views: 0