Table of Contents
Vol 44, No 5 (2014)
Open Access
Subscription Access
Articles
| Consumer Preferences and Influencing Factors for Purchase Places of Organic Food Products: Empirical Evidence from South India | ||
| Ravi Nandi, Wolfgang Bokelmann, Nithya Vishwanath Gowdru, Gustavo Dias | ||
| DOI:10.17010/ijom/2014/v44/i5/80374 , Vol 44, No 5 (2014), Pagination: 5-17 | ||
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Abstract Views: 150 | PDF Views: 0 | |
| Customer Loyalty Appraisal Based on Store Characteristics: An Alternative Approach | ||
| Chandan A. Chavadi, Chetan V. Hiremath, Raju L. Hyderabad | ||
| DOI:10.17010/ijom/2014/v44/i5/80375 , Vol 44, No 5 (2014), Pagination: 18-29 | ||
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Abstract Views: 151 | PDF Views: 0 | |
| Challenging the Female Stereotypes in Indian Television Advertisements: The Women Consumers' Perspective | ||
| P. S. Raychaudhuri | ||
| DOI:10.17010/ijom/2014/v44/i5/80376 , Vol 44, No 5 (2014), Pagination: 30-43 | ||
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Abstract Views: 159 | PDF Views: 0 | |
| A Study on Satisfaction Levels of Working Women Towards Two Wheelers in Coimbatore, Tamil Nadu | ||
| R. Amsaveni, R. Kokila | ||
| DOI:10.17010/ijom/2014/v44/i5/80377 , Vol 44, No 5 (2014), Pagination: 44-55 | ||
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Abstract Views: 154 | PDF Views: 0 | |