Table of Contents
Vol 45, No 10 (2015)
Open Access
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Articles
| Family Communication Patterns and Children's Influence on Purchase Decisions | ||
| Adya Sharma, Vandana Sonwaney | ||
| DOI:10.17010/ijom/2015/v45/i10/79794 , Vol 45, No 10 (2015), Pagination: 7-22 | ||
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| The Effect of Country of Origin Image, Ethnocentrism, and Religiosity on Purchase Intentions: An Empirical Investigation on Bangladeshi Consumers | ||
| Ahasanul Haque, Naila Anwar, Abdullah Sarwar | ||
| DOI:10.17010/ijom/2015/v45/i10/79796 , Vol 45, No 10 (2015), Pagination: 23-35 | ||
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| Extent of Service Quality in Commercial Banks in Punjab | ||
| Siddharth Sharma, Rajesh Verma | ||
| DOI:10.17010/ijom/2015/v45/i10/79797 , Vol 45, No 10 (2015), Pagination: 36-48 | ||
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Abstract Views: 203 | PDF Views: 0 | |
| Exploring the Relationship Between Demographic Factors and Consumers’ Buying Behaviour Towards Cause - Based Marketing: An Assessment Study | ||
| Shruti Gupta, Harish Chaudhry, Harsh Kamal | ||
| DOI:10.17010/ijom/2015/v45/i10/79800 , Vol 45, No 10 (2015), Pagination: 49-61 | ||
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Abstract Views: 218 | PDF Views: 0 | |