Vol 49, No 2 (2019)

Table of Contents

Vol 49, No 2 (2019)

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Articles

Role of Social Network in Defining the Impact of Marketing - Mix on Satisfaction from Food Items at Subsistence Marketplace
Yukti Sharma, Reshma Nasreen, Amit Kumar
DOI:10.17010/ijom/2019/v49/i2/141579 ,  Vol 49, No 2 (2019), Pagination: 7-24
ABSTRACT |  PDF     Abstract Views: 172  |  PDF Views: 0
Flyers' Gratification Towards Rajiv Gandhi International Airport
A. Arun Kumar, D. Kiran Kumar, V. Shekhar
DOI:10.17010/ijom/2019/v49/i2/141581 ,  Vol 49, No 2 (2019), Pagination: 25-37
ABSTRACT |  PDF     Abstract Views: 176  |  PDF Views: 0
Consumer Perception Towards Social Media Advertisements : A Study Done in a Semi-Urban City of South India
Adesh Padival, Lidwin Kenneth Michael, Sunith Hebbar
DOI:10.17010/ijom/2019/v49/i2/141582 ,  Vol 49, No 2 (2019), Pagination: 38-51
ABSTRACT |  PDF     Abstract Views: 196  |  PDF Views: 0
An Exploratory Study of Positioning of Cement Brands in Rajasthan
S. Shyam Prasad, Vishwajeet Singh Rathore, Aslam Ahmed Kathawala
DOI:10.17010/ijom/2019/v49/i2/141583 ,  Vol 49, No 2 (2019), Pagination: 52-60
ABSTRACT |  PDF     Abstract Views: 168  |  PDF Views: 0