Vol 51, No 1 (2021)

Table of Contents

Vol 51, No 1 (2021)

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Articles

Product Innovation, Customer Satisfaction, and Brand Loyalty of Using Smartphones Among University Students : PLS – SEM Approach
Shrikant Krupasindhu Panigrahi, Noor Azlinna Binti Azizan, Ibrahim Rashid Al Shamsi
DOI:10.17010/ijom/2021/v51/i1/156931 ,  Vol 51, No 1 (2021), Pagination: 8-25
ABSTRACT |  PDF     Abstract Views: 261  |  PDF Views: 3
Moderating Role of Cultural Values on the Relationship Among Hedonism, Materialism, and Impulse Buying : A Conceptual Framework
Shaon Sen, Smitha Nayak
DOI:10.17010/ijom/2021/v51/i1/156932 ,  Vol 51, No 1 (2021), Pagination: 26-40
ABSTRACT |  PDF     Abstract Views: 267  |  PDF Views: 3
Factors Influencing Passengers' Purchase Intention Towards App-Cab Services in Metro Cities of India : A Study on Smartphone Users
Debarun Chakraborty
DOI:10.17010/10.17010/ijom/2021/v51/i1/156933 ,  Vol 51, No 1 (2021), Pagination: 41-54
ABSTRACT |  PDF     Abstract Views: 251  |  PDF Views: 3