Table of Contents
Vol 51, No 1 (2021)
Open Access
Subscription Access
Articles
| Product Innovation, Customer Satisfaction, and Brand Loyalty of Using Smartphones Among University Students : PLS – SEM Approach | ||
| Shrikant Krupasindhu Panigrahi, Noor Azlinna Binti Azizan, Ibrahim Rashid Al Shamsi | ||
| DOI:10.17010/ijom/2021/v51/i1/156931 , Vol 51, No 1 (2021), Pagination: 8-25 | ||
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Abstract Views: 254 | PDF Views: 3 | |
| Moderating Role of Cultural Values on the Relationship Among Hedonism, Materialism, and Impulse Buying : A Conceptual Framework | ||
| Shaon Sen, Smitha Nayak | ||
| DOI:10.17010/ijom/2021/v51/i1/156932 , Vol 51, No 1 (2021), Pagination: 26-40 | ||
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Abstract Views: 264 | PDF Views: 3 | |
| Factors Influencing Passengers' Purchase Intention Towards App-Cab Services in Metro Cities of India : A Study on Smartphone Users | ||
| Debarun Chakraborty | ||
| DOI:10.17010/10.17010/ijom/2021/v51/i1/156933 , Vol 51, No 1 (2021), Pagination: 41-54 | ||
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Abstract Views: 243 | PDF Views: 3 | |