Table of Contents
Vol 51, No 5-7 (2021)
Open Access
Subscription Access
Articles
| Prediction of Box Office for Bollywood Movies Using State-of-the-Art SentiDraw Lexicon for Twitter Analysis | ||
| Shashank Shekhar Sharma, Gautam Dutta | ||
| DOI:10.17010/ijom/2021/v51/i5-7/161644 , Vol 51, No 5-7 (2021), Pagination: 9-31 | ||
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Abstract Views: 378 | PDF Views: 4 | |
| Economic Price Searching, Quality Seeking, Value Deriving Behavior of Women and Their Relationship with Demographics and Loyalty : An Empirical Study | ||
| Saswati Roy, Kaushik Mandal | ||
| DOI:10.17010/ijom/2021/v51/i5-7/161645 , Vol 51, No 5-7 (2021), Pagination: 32-47 | ||
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Abstract Views: 335 | PDF Views: 3 | |
| Online Impulse Buying Behaviour of Indian Small Town Consumers : Scale Development and Validation | ||
| Anuradha Agarwal, Bhawna Chahar, Narender Singh Bhati | ||
| DOI:10.17010/ijom/2021/v51/i5-7/161647 , Vol 51, No 5-7 (2021), Pagination: 48-63 | ||
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Abstract Views: 445 | PDF Views: 1 | |
| Understanding Consumer Behaviour Through Neuromarketing : A Strategic Approach Towards the Mobile Phone Industry | ||
| Satakshi Chatterjee, Arunangshu Giri | ||
| DOI:10.17010/ijom/2021/v51/i5-7/161648 , Vol 51, No 5-7 (2021), Pagination: 64-80 | ||
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Abstract Views: 400 | PDF Views: 2 | |
| Prioritization of Dimensions of Online Trust Using Analytical Hierarchy Approach | ||
| Sunita Guru, Nityesh Bhatt, Nishant Agrawal | ||
| DOI:10.17010/ijom/2021/v51/i5-7/163886 , Vol 51, No 5-7 (2021), Pagination: 81-92 | ||
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Abstract Views: 273 | PDF Views: 1 | |
| Do Travel Partners Influence the Emotional Experience of Tourists at Destinations ? A Short Communication | ||
| Sabari Shankar R. | ||
| DOI:10.17010/ijom/2021/v51/i5-7/163887 , Vol 51, No 5-7 (2021), Pagination: 93-98 | ||
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Abstract Views: 288 | PDF Views: 1 | |