Table of Contents
Vol 52, No 8 (2022)
Open Access
Subscription Access
Articles
| Moderating Effects of Generation Y’s Online-to-Offline E-Commerce (O2O E-Commerce) Shopping Experience | ||
| Salitta Saribut | ||
| DOI:10.17010/ijom/2022/v52/i8/171221 , Vol 52, No 8 (2022), Pagination: 8-25 | ||
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| Demystifying the Antecedents of Brand Advocacy : Mediating the Role of Brand Love and Brand Passion | ||
| Susobhan Goswami, Nataraj Balasubramanian | ||
| DOI:10.17010/ijom/2022/v52/i8/171222 , Vol 52, No 8 (2022), Pagination: 26-40 | ||
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Abstract Views: 294 | PDF Views: 1 | |
| Influence of Consumers’ Self Perception on Devaluation of Ugly Produce – Marketing Strategies to Reduce Food Waste in the Indian Context | ||
| Avil Terrance Saldanha, Rekha Aranha | ||
| DOI:10.17010/ijom/2022/v52/i8/171223 , Vol 52, No 8 (2022), Pagination: 41-50 | ||
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Abstract Views: 239 | PDF Views: 1 | |
| Shopping with Voice Assistant: Understanding Consumer Intention and the Mediating Role of Trust | ||
| Naveen Kumar, Vasundhra Singh | ||
| DOI:10.17010/ijom/2022/v52/i8/171224 , Vol 52, No 8 (2022), Pagination: 51-65 | ||
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