Table of Contents
Vol 53, No 2 (2023)
![Open Access](https://i-scholar.in/lib/pkp/templates/images/icons/fulltext_open_medium.gif)
![Restricted Access](https://i-scholar.in/lib/pkp/templates/images/icons/fulltext_restricted_medium.gif)
Articles
Menstrual Tracking Apps in India : User Perceptions, Attitudes, and Implications | ||
Ananthu Nair, Padmakumar K., Sauparnika R. Krishna | ||
DOI:10.17010/ijom/2023/v53/i2/172630 , Vol 53, No 2 (2023), Pagination: 8-25 | ||
ABSTRACT |
PDF
![]() |
Abstract Views: 142 | PDF Views: 0 |
Sales Promotion and Impulse Buying Behavior towards Consumer Goods : The Mediating Role of Purchase Intention | ||
Farah Yasin Abdelkhair, Mamoun Yaseen Babekir, Sara Suliman Mudawi, Al. Beisani Abiad | ||
DOI:10.17010/ijom/2023/v53/i2/172631 , Vol 53, No 2 (2023), Pagination: 26-42 | ||
ABSTRACT |
PDF
![]() |
Abstract Views: 248 | PDF Views: 0 |
Impact of Retail Service Quality on Customer Reactions : The Mediating Effect of Retailer Personality | ||
Abdul Rashid, Varsha Rokade | ||
DOI:10.17010/ijom/2023/v53/i2/172632 , Vol 53, No 2 (2023), Pagination: 43-68 | ||
ABSTRACT |
PDF
![]() |
Abstract Views: 128 | PDF Views: 0 |