Table of Contents
Vol 53, No 2 (2023)
Open Access
Subscription Access
Articles
| Menstrual Tracking Apps in India : User Perceptions, Attitudes, and Implications | ||
| Ananthu Nair, Padmakumar K., Sauparnika R. Krishna | ||
| DOI:10.17010/ijom/2023/v53/i2/172630 , Vol 53, No 2 (2023), Pagination: 8-25 | ||
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| Sales Promotion and Impulse Buying Behavior towards Consumer Goods : The Mediating Role of Purchase Intention | ||
| Farah Yasin Abdelkhair, Mamoun Yaseen Babekir, Sara Suliman Mudawi, Al. Beisani Abiad | ||
| DOI:10.17010/ijom/2023/v53/i2/172631 , Vol 53, No 2 (2023), Pagination: 26-42 | ||
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Abstract Views: 325 | PDF Views: 0 | |
| Impact of Retail Service Quality on Customer Reactions : The Mediating Effect of Retailer Personality | ||
| Abdul Rashid, Varsha Rokade | ||
| DOI:10.17010/ijom/2023/v53/i2/172632 , Vol 53, No 2 (2023), Pagination: 43-68 | ||
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Abstract Views: 174 | PDF Views: 0 | |