| Issue | Title | |
| Vol 48, No 11 (2018) | 'My Mind Starts Craving' - Impact of Resealable Packages on the Consumption Behavior of Indian Consumers | Abstract |
| Varun Nayyar | ||
| Vol 40, No 5 (2010) | 3 Idiots: Exploring Innovative Marketing | Abstract |
| Nidhi Upadhyay | ||
| Vol 38, No 5 (2008) | 80/20 Rule : How to Use it for Effective Business | Abstract |
| T. Anitha, Nooney Lenin Kumar | ||
| Vol 39, No 8 (2009) | Chhoti Car, Badhe Sapne (Small Car,Big Dreams):Building Brands and Launching of a New Product | Abstract |
| Nidhi Maheshwari | ||
| Vol 51, No 2 (2021) | A Bibliometric Analysis of Buzz Marketing : Research Areas, Concerns, and Suggestions for Advancement | Abstract |
| Yogesh Mahajan, Ashutosh Gadekar | ||
| Vol 35, No 2 (2005) | A Case of Emotional Decision Making [EDM] | Abstract |
| T. Bina | ||
| Vol 42, No 1 (2012) | A Case on Kingfisher-Air Deccan Merger: The Marriage of Convenience | Abstract |
| Subrabhi Goyal, Prantik Ray | ||
| Vol 45, No 9 (2015) | A Case Study of Bt Cotton in India: The PLC Framework | Abstract |
| Bhavneet Kaur | ||
| Vol 41, No 5 (2011) | A Case Study on Consumers' Buying Behaviour and Brand Loyalty with Regard to Processed Liquid Packed Milk in Guwahati, Assam | Abstract |
| Brajesh Kumar, Mintu Gogoi | ||
| Vol 46, No 4 (2016) | A Case Study on Experiential Learning for Marketing Students | Abstract |
| Girish Taneja | ||
| Vol 39, No 1 (2009) | A Cognitive 'Just' Brand Model:How Sustainable Is It? | Abstract |
| Sandip Anand | ||
| Vol 47, No 12 (2017) | A Comparative Study of Facebook Marketing Practices of Selected Theme Based Restaurants in India | Abstract |
| Ajay Chandel, Amit Sethi, Punam Mishra | ||
| Vol 46, No 1 (2016) | A Comparative Study of Milk Producer Companies Vis-A-Vis Traditional Milk Cooperatives in Saurashtra Region of Gujarat | Abstract |
| Ritambhara Singh, R. S. Pundir | ||
| Vol 38, No 3 (2008) | A Comparative Study of Tractors with Special Reference to Sonalika Tractor | Abstract |
| Uday Singh Rajput, Mohit Tyagi | ||
| Vol 45, No 4 (2015) | A Comparative Study on Customer Relationship Management Practices in the Telecom Industry | Abstract |
| Y. Krishna Mohan Naidu, Ponduri S. B. | ||
| Vol 36, No 6 (2006) | A Comparative Study on Factors Influencing Housing Loan Borrowers of Public and Private Sector Banks in Uthamapalayam Taluk | Abstract |
| S. Hasanbanu, U. Jeya Shree | ||
| Vol 41, No 4 (2011) | A Comparative Study on Foreign Direct Investment (FDI) in Retail: A Boon or Bane? | Abstract |
| Debashish Sengupta, Ray Titus | ||
| Vol 39, No 8 (2009) | A Comparative Study on the Perception Level of the Services Offered by LIC and ICICI Prudential | Abstract |
| Pa Keerthi, R. Vijayalakshmi | ||
| Vol 42, No 3 (2012) | A Conceptual Framework for Customer-Centric Strategic Approach for Competitive Advantage with Specific Reference to Super Market Retailers in India | Abstract |
| Seema S. Shenoy, A. H. Sequeira, Devaraj K. | ||
| Vol 48, No 2 (2018) | A Conceptual Model of Helpfulness of Online Reviews in a Blink | Abstract |
| Sanjay Bhāle, Ketan Tongare | ||
| Vol 48, No 12 (2018) | A Contingency Approach to Proactiveness - Business Performance Relationship | Abstract |
| Harpreet Singh Bedi | ||
| Vol 40, No 11 (2010) | A Critical Review of Gender Differences in Online Shopping | Abstract |
| Prashant D. Amin, Bijal Amin | ||
| Vol 38, No 2 (2008) | A Dealer Centric Analysis of Competitive Marketing Strategies of Cement Companies in India | Abstract |
| Amit Gautam | ||
| Vol 34, No 7 (2004) | A Feasibility Study on Brand Extension with Reference to Arun (Hatsun Agro Products Ltd.) | Abstract |
| C. Madhavi, C. Samudhra Rajakumar | ||
| Vol 41, No 2 (2011) | A Framework for Understanding Consumer Perceived Characteristics of Internet Banking as Predicators of its Adoption | Abstract |
| Prema C. | ||
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