Indian Journal of Public Health Research & Development

E. Sharanya ¹, K. Vasanthi Kumari ²

Affiliations
1 Bharathiyar University, IN
2 Department of Business Administration, R.V. Government Arts College, IN

Abstract

This study aimed to examine the structural relationship between dimensions of psychological empowerment, customer-oriented and Job satisfaction among the employees in public-sector Banks. Psychological empowerment promotes the employees to use their knowledge, experience, capacities and innovative ness by bearing accountability for their jobs and it leads to customer-oriented behavior. Customer oriented behavior provides basis for forward progress and continued existence of banks in a highly competitive banking environment and increases their profitability. Customer oriented behavior is highly mediating relation between psychological empowerment and quality of service and it enhances satisfaction of customers and their loyalty towards banks. The results revealed that the impact, competence, self-determination and meaningfulness are positively and directly influencing customer-oriented behavior of employees in public sector banks. Besides, customer-oriented behavior is positively and directly influencing job satisfaction of employees in public sector banks. This study offers new insights into the existing literature and provides implications and directions for future research.

Keywords

Employee Empowerment, Psychological Empowerment, Customer-Oriented Behavior, Job Satisfaction.

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R. V. Archana ¹, K. Vasanthi Kumari ²

Affiliations
1 VELS Institute of Science, Technology & Advanced Studies (VISTAS), Pallavaram, IN
2 Department of Business Administration,RV Government Arts College, Chengalpattu, IN

Abstract

Modern living is occupied of stress. Stress is an unavoidable consequence of socio-economic intricacy and to some extent, its stimulant as well. Even as stress is foreseeable in today’s complex life, it is essential for individual life. When a women entrepreneur’s gains practice and self-assurance in her work, the stress is leap to turn down. The proficient women entrepreneurs are found to suffer greatest extent of stress. Numerous aspects contribute for the escalating stress level of these women entrepreneurs and an effort is made in this study to analyze such contributory factors.

Keywords

Women Entrepreneurs, Stress, Entrepreneurial Constraints.

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