Indian Journal of Public Health Research & Development

Mary Sudharshini Fernando ¹, M. Kavitha ²

Affiliations
1 Ph.D. Research Scholar, Department of Commerce, VISTAS, Pallavaram, Chennai, IN
2 P.G. Professor & Research Supervisor, M.Com, M.Phil, MBA, Ph.D, SET, Department of Commerce, VISTAS, Pallavaram, Chennai, IN

Abstract

The main aim of this study is to find the work life balance and it causing stress among the female employees working in IT sector. The primary data is collected by using primary method such as questionnaires. For this study questionnaires are used to collect primary data from the respondents. Factor analysis is used to find the result by the researcher. The results shown that Work-life-balance is an important issue in IT profession. In today’s competitive era, with changing demands, regulations and so much pressure the work needs have increased a lot. This leads to increase in stress level of the female IT employees .Majority of the respondents expressed that there is no separate policy for work life balance in their organisation and many people were doing work overtime.

Keywords

Work life balance, Stress, Job Performance.

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R. Sharmila ¹, M. Kavitha ²

Affiliations
1 1Ph.D Research Scholar, Vels University, Pallavaram Chennai, IN
2 PG Professor, & Research Supervisor, Department of Commerce, VISTAS, Pallavaraam, Chennai, IN

Abstract

Context: The study aims to identify various factors that influence purchase intention towards health care products. The study purpose of the paper is to recognize various purchase intention factors. A survey of 100 respondents was carried out with the help of the questionnaire. The researcher used Anova and Regressison analysis to check the hypothesis and to analyse the data. The result identified various attracting features that lead to purchase of health care product. Involvement and awareness towards healthy life style and time management played great impact over the customer shopping intention. This paper provide insights to the manufactures of health care products about the various determinants that the customer consider being most important and significant contributor in decision making process before making the purchase.Context: The study aims to identify various factors that influence purchase intention towards health care products. The study purpose of the paper is to recognize various purchase intention factors. A survey of 100 respondents was carried out with the help of the questionnaire. The researcher used Anova and Regressison analysis to check the hypothesis and to analyse the data. The result identified various attracting features that lead to purchase of health care product. Involvement and awareness towards healthy life style and time management played great impact over the customer shopping intention. This paper provide insights to the manufactures of health care products about the various determinants that the customer consider being most important and significant contributor in decision making process before making the purchase.

Keywords

Health Care Products, Customer Attitude, Shopping Intention.

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