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Sutheeshna Babu, S.
- The Digital Platforms and Homestay Business : A Study in Indian Context
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Authors
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1 National Institute of Watersports, Panaji, Goa, IN
2 Research and Evaluation at Haryana Institute of Public Administration (HIPA), Haryana, IN
1 National Institute of Watersports, Panaji, Goa, IN
2 Research and Evaluation at Haryana Institute of Public Administration (HIPA), Haryana, IN
Source
International Journal of Tourism and Travel, Vol 13, No 1 (2020), Pagination: 1-9Abstract
Rising disposable income of a section of the population, higher penetration of internet and social media along with better accessibility to far-flung regions played positive roles in boosting India’s tourism prospects. Homestays have already emerged as an integral part of the tourism economy in India as an alternate accommodation offering and its access to the Online Travel Agencies (OTAs) have strengthened the economic prospects and the global reach. With this backdrop, the paper explores how digital platforms have changed the business operations of the homestay owners in India using the primary survey data from 6 states. It also examined the existing regulatory gaps that can be addressed so as to promote homestay business from policy perspectives. The findings enabled to conclude that promotion of homestays can fulfil the aspirations of generating livelihood and employment for the local communities and to achieve the sustainable tourism goals while adding fillip to the overall dynamics of tourism in India.Keywords
Home-Stays, Digital Platforms, Online Purchase Behaviour, Livelihood, Local Community Development, Capacity Building.
References
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- Vulnerabilities of ‘Resilient Tourism’ and Emerging Trajectories : An Indian Perspective
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Authors
Affiliations
1 National Institute of Watersports, Goa, IN
1 National Institute of Watersports, Goa, IN
Source
International Journal of Tourism and Travel, Vol 13, No 1 (2020), Pagination: 33-45Abstract
The business of tourism is woven around creating longing consumer experiences through a variously connected chain of divergent spatially fixed tangible and intangible assets. Relentless pursuits of the visitors for novelty and uniqueness drive the business forward with great momentum and enhance its resilience. However, the natural and anthropogenic stressor events push the vulnerabilities of tourism and destinations, often making it very fragile and struggling to withstand the effects of the onslaughts. This paper has been scoped to map the vulnerabilities of tourism in Indian context and to elucidate the perspectives for a resilient tourism. The results suggests that domestic and outbound tourism sectors in India have been seen largely resilient in the 21st Century while FTA’s did face setbacks during the global level disasters. Building resilience is a multi-faceted praxis and its effectiveness demands involvement and integration of key stakeholders at all levels- destination, industry and establishment.Keywords
Vulnerability, Resilience, Disasters, Economic Recession, Sustainable Tourism, COVID-19.References
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