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Mishra, Abhilash
- Factors Affecting Buying Conversions: A Selective Literature Review In Case of Online and Offline Buying
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Authors
Affiliations
1 Research Scholar, School of Management, KIIT University Bhubaneswar, Odisha, IN
1 Research Scholar, School of Management, KIIT University Bhubaneswar, Odisha, IN
Source
Parikalpana: KIIT Journal of Management, Vol 17, No 2 (2021), Pagination: 88-95Abstract
Multichannel retailing involves the use of both online as well as offline channels to sell merchandise or services to consumers. Nowadays with the easy access to internet every information about a product is available at just a click. It might be very easy for online or offline retailers to identify a prospective buyer but to convert them into purchasing a product is quite a difficult task. With time becoming such a constraint for today’s consumer retailers have to be offer product/service as per the needs of the customer. It has become very important for retailers to convert a prospective buyer into a final buyer. With this background the present conceptual paper throws some light on the literatures related to the factors influencing online and offline buying behaviour, with a few other studies throwing light upon consumers’ attitudes towards price discrimination, effect of product characteristics on time spent by customer on online or offline buying.Keywords
Online Buying, Offline Buying, Consumer Buying Behaviour, Buying Conversions.Full Text
References
- Agrawala, Ankita and Subudhi, Rabi, Role of Online Shopping Attributes in Facilitating E-Buying Behaviour (June 25, 2020). International Journal of Advanced Science and Technology, 2020, Available at SSRN: https://ssrn.com/abstract= 3635449
- Chiu,Lo, Hsieh & Hwang (2019), "Exploring why people spend more time shopping online than in offline stores”, Computers in Human
- Behaviour 95, 24–30
- Dutta & Das (2017), "What drives consumers’ online information search behaviour? Evidence from England”, Journal of Retailing and Consumer Services 35 ,36–45
- Fassnacht & Unterhuber, (2006), "Consumer response to online/offline price differentiation”, Journal of Retailing and Consumer Services 28, 137–148
- Gupta & Sethi (2016),"Factors Affecting Customers’ Choice of Shopping – A Comparative Study of Online and Offline Shopping in Odisha, India”, Journal of Marketing Vistas, vol 6, No 1
- Jusoh & Ling (2012),"FACTORS INFLUENCING CONSUMERS’ ATTITUDE TOWARDS E-COMMERCE PURCHASES THROUGH ONLINE SHOPPING” International Journal of Humanities and Social Science, Vol. 2, No. 4.
- Kim & Jones (2009),"Online shopping and moderating role of offline brand trust"Direct Marketing: An International Journal Vol. 3 No. 4, pp. 282-300.
- Rajayogan & Muthumani (2018),"Factors influencing online buying behavior : An Indian Perspective”, IJGBMR; 7(2), Feb
- Shen & Guo, (2016),"When Do Online Consumers Shop in an Offline Store: The Moderating Effects of Product Characteristics"Journal of Marketing Channels, 23, 129–145
- Singh & Srivastava (2018),"Moderating effect of product type on online shopping behaviour and purchase intention: An Indian perspective”, Cogent Arts & Humanities, 5: 1495043
- Sunil (2015), “Trends and practices of consumers buying online and offline: An analysis of factors influencing consumer’s buying”, International Journal of Commerce and Management Vol. 25 No. 4, pp. 442-4.
- Suspension System Optimization to Reduce Jerk Using Simulation and Real-Time Implementation Using TMS320C6713DSK
Abstract Views :154 |
PDF Views:0
Authors
Affiliations
1 Sambalpur University Institute of Information Technology (SUIIT), Jyoti Vihar, Burla, Odisha, IN
1 Sambalpur University Institute of Information Technology (SUIIT), Jyoti Vihar, Burla, Odisha, IN
Source
International Journal of Engineering Research, Vol 4, No SP 1 (2015), Pagination: 38-40Abstract
This paper provides an overview of the latest advances in road vehicle suspension design, dynamics, and control, together with the Reduction of jerk, in the context of vehicle ride, handling and stability. The general aspects of road vehicle suspension dynamics, design and jerk reduction management has been discussed, followed by descriptions of road roughness excitations with a particular emphasis on how they affects the Driver with the jerk. Passive suspension system designs and optimization to reduce vibration exposure to the driver of basically Single Track Vehicle (STV). Controlled suspensions are also reviewed and discussed. The paper concludes with some potential research topics, in particular those associated with boosting up to 30% the drive comfort and improving theperformance of the Articulated Vehicle.Keywords
Jerk, Single Track Vehicles, Road Vehicle Suspension System, Suspension Dynamic, Suspension Optimization.Full Text