Informatics Publishing Limited

Dhanonjoy Kumar ¹, Afjal Hossain ², Monto Chandra Gope ³

Affiliations
1 Department of Management, Islamic University, BD
2 Department of Marketing, Patuakhali Science and Technology University, BD
3 Department of Business Administration, Metropolitan University, BD

Abstract

Bangladesh is one of the high density countries of the world. 40% of its population lives below the poverty level of which rural women are poorer. The rise of the Micro Credit Institution in the global context is identified as an important phenomenon which has implication for the development prospects of the poor. The paper was designed to identify the role of Grameen Bank (GB) and to analyze rural women's economic empowerment as the outcome of microcredit interventions. In this regard, an exploratory research has been made to focus on the activities and impacts after receiving micro-credit from GB. A sample size of 100 respondents has been interviewed through a structured questionnaire, in-depth interview and observation from Jhenaidah and Kushtia districts. The result shows that the women are more independent and can engage in decision making process after receiving and using micro credit.

Keywords

Grameen Bank, Micro Credit, Women, Empowerment, Bangladesh

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Afjal Hossain ¹, Jafirullah Khan ², Mohammad Asaduzzaman Miah ³

Affiliations
1 Department of Marketing, Patuakhali Science and Technology University, Patuakhali, BD
2 Department of Business Administration, Atish Dipankar University of Science and Technology, Dhaka, BD
3 Department of Entomology, Patuakhali Science and Technology University, Patuakhali, BD

Abstract

This study reveals the way of understanding the usages of pesticides and the development of the distribution process of pesticides in vegetable production in southern part of Bangladesh. In this regard, a descriptive study has been, at first, conducted to understand the insights about the pesticide use. A sample of 152 farmers has been interviewed from different regions of Patuakhali and Barisal districts of Bangladesh. To test the data analysis, ANOVA, KMO statistic, and also factor analysis have been conducted and the result revealed that convenient location and collection process of the pesticides are the most important factors for the farmers to produce vegetable.

Keywords

ANOVA, KMO Statistic, Factor Analysis, Distribution Process, Bangladesh.

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Afjal Hossain ¹, Md. Hasan Uddin ², Imranul Islam ³

Affiliations
1 Associate Professor, Department of Marketing Patuakhali Science and Technology University, Patuakhali, BD
2 Professor, Department of Finance and Banking Patuakhali Science and Technology University Patuakhali, BD
3 Professor, Department of Marketing Patuakhali Science and Technology University, Patuakhali, BD

Abstract

Online shopping is developing rapidly now-a-days. A peep into the exponential growth of the fundamental players in this industry indicates that there is an enormous store of market potential for online shopping. The convenience of online shopping renders as adeveloping trend among consumers of a developing country like Bangladesh. The predominance of online shopping has raised the interest of the retailers to focus on this area. Therefore, this studyis used to identify the drivers influencing online buying behaviour in Bangladesh. A survey was conducted among 200 respondents from four different districts in the southern part of Bangladesh through a structured questionnaire. At first, factor analysis has been applied to find out the factors influencing online buying behaviour and finally, multiple regression analysis was conducted to estimate the relative importance of each of the factors. Results indicate that a consumer purchase online products two times in a month. The results also show that physical benefits are the most important factor for online shopping whereas trust of the webpage, transaction cost and product information may influence the online buying decision. The implication of the study is that the online sellers should care about the marketing activities of the online goods with a view to increase their sales growth in future.

Keywords

Buying Behaviour, Clothing Products, Online, Robust Estimation and Bangladesh.

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Afjal Hossain ¹, Farjana Easmin ²

Affiliations
1 Professor, Department of Marketing, Patuakhali Science and Technology University, Dumki, Patuakhali, BD
2 Lecturer, Department of History, Shahid Ziaur Rahman Degree College Saheberhat, Barishal, BD

Abstract

The growth of tourism affects not only the activities directly linked to tourism but also other sectors of the world economy, particularly in developing countries like Bangladesh. The study aims to identify the importance of the expanded tourism marketing mix. Both primary and secondary data were collected to develop the marketing strategy for the tourism business in Bangladesh. A multiple regression model was applied to identify the parameters of the tourism marketing mix, and the result shows place is the most influential marketing mix for choosing a tourist spot during the COVID-19 pandemic. In the expanded marketing mix, people and physical evidence are also highly important for tourists’ visits during the pandemic period. The study implies that the actors in this sector should focus on each service marketing mix. The study guides policymakers in the industry for the post-pandemic period.

Keywords

Expanded Mix, COVID-19 Pandemic, Public Operators, Private Operators, Bangladesh

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