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Co-Authors
- Rishi Chaudhry
- Priya Tiwari
- S. R. Kane
- S. P. Singh
- A. Bhattacharyya
- Aseesh Pandey
- Ashish Tewari
- Avantika Latwal
- Bency David
- Bhupendra S. Adhikari
- Devendra Kumar
- G. C. S. Negi
- Ishfaq Ahmad Mir
- Krishna Kumar Tamta
- Kumar Sambhav
- Mayank Shekhar
- Mohit Phulara
- Munisa Manzoor
- Nandan Singh
- Pankaj Tewari
- Parminder S. Ranhotra
- Pradeep Singh
- Pratap Dhaila
- Priyanka Sah
- Rahul Kumar
- Rajesh Joshi
- Ranbeer S. Rawal
- Renu Rawal
- Ripu Daman Singh
- Shruti Shah
- Subrat Sharma
- Subzar Ahmad Nanda
- Surabhi Gumber
- Utsa Singh
- Zafar Reshi
Journals
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z All
Mittal, Amit
- Celebrity Endorsement and TV Advertisement Believability:A Study of Multi-Brand Endorsements
Abstract Views :360 |
PDF Views:127
Authors
Affiliations
1 Maliaraja Agrasen Institute of Management & Technology, Haryana, IN
2 Institute of Management Studies & Research, MD University Campus, Rolitak, Haryana, IN
1 Maliaraja Agrasen Institute of Management & Technology, Haryana, IN
2 Institute of Management Studies & Research, MD University Campus, Rolitak, Haryana, IN
Source
Review of Professional Management- A Journal of New Delhi Institute of Management, Vol 4, No 2 (2006), Pagination: 39-46Abstract
Celebrity endorsement advertising has been recognized as "a ubiquitious feature of modern marketing". This study raises two questions. Both questions relate to the consistency of celebrity endorsement source credibility in multi-brand advertisments featuring the same celebrity. The study draws important results which suggest that negative publicity is more powerful compared to persuasive advertisements featuring popular celebrities. The study also suggests that celebrities are not a substitute for corporate credibility or sound brand value proposition. For the analysis, popular brands such as Coke and Titan-both of which are endorsed by Aamir Khan-have been studied. The results reveal significant differences in the celebrity's credibility while endorsing both the brands. There is also a difference in the believebility of the TV advertisements of the brands while featuring the same celebrity.- Remote Software of Double Crystal Monochromator for ADXRD Beamline
Abstract Views :133 |
PDF Views:0
Authors
Affiliations
1 Institute of Engineering and Technology, Devi Ahilya Vishwavidyalaya, Indore-452017, IN
2 Indus Synchrotrons Utilization Division, Raja Ramanna Centre for Advanced Technology, Indore-452013, IN
1 Institute of Engineering and Technology, Devi Ahilya Vishwavidyalaya, Indore-452017, IN
2 Indus Synchrotrons Utilization Division, Raja Ramanna Centre for Advanced Technology, Indore-452013, IN
Source
International Journal of Scientific Engineering and Technology, Vol 4, No 5 (2015), Pagination: 290-292Abstract
Double crystal Monochromator (DCM) is used for getting monochromatic beam from the synchrotron radiation. In order to get the specified energy out of DCM, various motors are used to move the X-ray mirrors. Movements of these motors are controlled by a dedicated PC along with its software. The provided software along with DCM was controlling its parameters locally. There was no provision to control or modify the motor movement parameters remotely. As the number of users for ADXRD beamline at BL-12 is increasing and the type of experiments they are preferring to perform by using DCM has demanded the DCM software to be controlled remotely. The software has been developed using Windows based Agilent VEE.Keywords
Double Crystal Monochromator, X-Ray Synchrotron, ADXRD Beamline, Agilent VEE.- Indian Himalayan Timberline Ecotone in Response to Climate Change – Initial Findings
Abstract Views :232 |
PDF Views:85
Authors
S. P. Singh
1,
A. Bhattacharyya
2,
Amit Mittal
3,
Aseesh Pandey
4,
Ashish Tewari
3,
Avantika Latwal
5,
Bency David
2,
Bhupendra S. Adhikari
6,
Devendra Kumar
4,
G. C. S. Negi
1,
Ishfaq Ahmad Mir
7,
Krishna Kumar Tamta
3,
Kumar Sambhav
5,
Mayank Shekhar
2,
Mohit Phulara
5,
Munisa Manzoor
7,
Nandan Singh
3,
Pankaj Tewari
1,
Parminder S. Ranhotra
2,
Pradeep Singh
5,
Pratap Dhaila
1,
Priyanka Sah
5,
Rahul Kumar
6,
Rajesh Joshi
5,
Ranbeer S. Rawal
5,
Renu Rawal
5,
Ripu Daman Singh
1,
Shruti Shah
3,
Subrat Sharma
5,
Subzar Ahmad Nanda
7,
Surabhi Gumber
1,
Utsa Singh
1,
Zafar Reshi
7
Affiliations
1 Central Himalayan Environment Association, 6 Waldorf Compound, Mallital, Nainital 263 001, IN
2 Birbal Sahni Institute of Palaeosciences, 53, University Road, Lucknow 226 007, IN
3 Department of Forestry and Environmental Science, D.S.B. Campus, Kumaun University, Nainital 263 001, IN
4 G.B. Pant National Institute of Himalayan Environment and Sustainable Development, Sikkim Regional Centre, Pangthang, Gangtok 737 101, IN
5 G. B. Pant National Institute of Himalayan Environment and Sustainable Development (GBPNIHESD), Kosi-Katramal, Almora 263 643, IN
6 Department of Habitat Ecology, Wildlife Institute of India, P.O. Box 18, Chandrabani, Dehradun 248 001, IN
7 Department of Botany, University of Kashmir, Srinagar 190 006, IN
1 Central Himalayan Environment Association, 6 Waldorf Compound, Mallital, Nainital 263 001, IN
2 Birbal Sahni Institute of Palaeosciences, 53, University Road, Lucknow 226 007, IN
3 Department of Forestry and Environmental Science, D.S.B. Campus, Kumaun University, Nainital 263 001, IN
4 G.B. Pant National Institute of Himalayan Environment and Sustainable Development, Sikkim Regional Centre, Pangthang, Gangtok 737 101, IN
5 G. B. Pant National Institute of Himalayan Environment and Sustainable Development (GBPNIHESD), Kosi-Katramal, Almora 263 643, IN
6 Department of Habitat Ecology, Wildlife Institute of India, P.O. Box 18, Chandrabani, Dehradun 248 001, IN
7 Department of Botany, University of Kashmir, Srinagar 190 006, IN