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Gwal, Anant
- Blue Ocean Strategy - Big Vision Small Steps
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Authors
Affiliations
1 Devi Ahilya Vishwavidyalaya, IN
2 Acropolis Faculty of Management and Research, IN
1 Devi Ahilya Vishwavidyalaya, IN
2 Acropolis Faculty of Management and Research, IN
Source
ICTACT Journal on Management Studies, Vol 2, No 4 (2016), Pagination: 401-405Abstract
Neither the industries nor the companies are doing all smart things. In fact every industry or company must be definitely having a tumbling road. To improve the quality of success, every firm needs to understand what it did that has made a positive difference, so that it can be replicated. Making smart strategic moves create blue oceans. There is a constant need for businesses to stay ahead in this era of risk and instability as globalization, technological developments and greater transparency have forced organizations to create, innovate and improvise. Innovation keeps the momentum going and companies have to continuously work in Blue Ocean carving a niche in value innovation. This study focuses on Kim and Mauborgne "Four Action Framework" tool of Blue Ocean Strategy implemented by Indian Companies in the last two decades by maximizing opportunities, minimizing risks, lowering the price and adding more value thereby carving a niche in the market.Keywords
Strategy, Strategic Changes, Blue Ocean Strategy, Value Innovation, Four Action Framework.
References
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- Blue Ocean Strategy, Available at:http://www.profitworks.ca/blog/marketing-strategy/365-blue-ocean-strategy-including-examples-and-pdf-download.html, Accessed on 2016.
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- Self Efficacy among Working Women in Relation to their Demographic Characteristics
Abstract Views :196 |
PDF Views:0
Authors
Affiliations
1 Indore, Madhya Pradesh, IN
2 Acropolis Technical Campus, Indore, Madhya Pradesh, IN
1 Indore, Madhya Pradesh, IN
2 Acropolis Technical Campus, Indore, Madhya Pradesh, IN
Source
OPUS: HR Journal, Vol 7, No 2 (2016), Pagination: 32-46Abstract
The primary purpose of the study was to examine the self efficacy of working women in Indore city. An attempt was also made to analyze the association between the levels of self efficacy among the working women in relation to their demographic status. A total of 100 respondents (50 married and 50 unmarried working women) were administered the General Self efficacy Questionnaire. The marriage duration was between 5-35 years and minimum age was 25 years (for both). The age range was divided into three age-group: Between 25-34 years, Between 35-44 years and Above 45 years. Snowball sampling method was used to collect data. Women who possessed degrees of Graduation, Post Graduation and any other professional degree were considered as highly educated and below Under Graduate degree were considered as less educated. The results revealed that the marital status does not affect the generalized levels of self efficacy of working women in Indore city. However self efficacy of old unmarried working women was found to be high. Also working married women seek more economic independence as compared to unmarried working women who thrive for status; self efficacy being the same in both the cases. The study was conducted on working women in Indore city using General Self efficacy Scale. Specific scales may be used in future research in different domains to get information on possible means of intervention with large sample size.Keywords
Self Efficacy, General Versus Specific Self Efficacy, Low Versus High Self Efficacy, Sources of Self Efficacy, Married-Unmarried Women.References
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