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Hasan, Arif
- Evaluations of Private and National Brand in Men's Apparel: Effects of Product Attributes
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Authors
Affiliations
1 Department of Management Studies, Central University of Kashmir, Near G.B. Pant Hospital, Srinagar, J&K–190004, IN
1 Department of Management Studies, Central University of Kashmir, Near G.B. Pant Hospital, Srinagar, J&K–190004, IN
Source
ANVESHAK-International Journal of Management, Vol 4, No 2 (2015), Pagination: 84-99Abstract
The purpose of this study was to study consumer preference towards private and national brand in men's apparel among consumers. Literature review indicates that the current study argues, based on theoretical framework that product attributes dimension have an impact on attitude toward men's apparel in Delhi-NCR.
The research design is cross-sectional based on descriptive methodology. The instrument designed for the research study relates to product attributes of men's apparel. Validity and reliability of the instrument is established with appropriate statistical measure of Cronbach's Alpha. Cluster sampling has been used with a sample size of 500 consumers. The mall intercept survey, structured questionnaire was employed to collect the primary data in Delhi NCR. A total of 460 respondents completed and returned useable questionnaires.
The findings reveal that factors affecting consumer preferences towards private versus national brand in men's apparel differed significantly and product attributes of men's apparels have significant relationship with brand preferences. Consumers had an overall more positive attitude towards national brand apparel over private label/ brand apparel. Furthermore, the perceived quality of national brand apparel was rated higher than that of private brand. High price, lack of discount/ offers and fashionable apparels are the reasons for not purchasing national brand whereas price consciousness, colour range, discount/ offers are considered for preferring private brand in men's apparel by the consumers.
Keywords
Men’s Apparels, National Brands, Private Label/ Brands, Delhi NCR.
References
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- The Hypothesised Relationship Between Store Positioning and its Determinants
Abstract Views :166 |
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Authors
Affiliations
1 Deptt. of Management Studies, Central University of Kashmir, Srinagar, IN
1 Deptt. of Management Studies, Central University of Kashmir, Srinagar, IN
Source
Journal of IMS Group, Vol 13, No 2 (2016), Pagination: 56-65Abstract
The purpose of this research is to study the relationship between store positioning and its determinants viz. store attributes, product attributes and individual psychographic characteristics in organised apparel retailing. Store positioning is important to study because it may have an adverse influence on retailer performance. This paper is an attempt to better understand how shoppers behave in the market and what factors influence them. Secondary data collected from several authentic resources to generate hypotheses of the study. The developed hypotheses on the bases of literature are, Ho1:Store attributes do not positively influence apparel store positioning; Ho2:Product attributes do not positively influence apparel store positioning; Ho3:Individual psychographic characteristics do not positively influence apparel store positioning. The discussion of the study indicates that there is a significant positive relationship between store positioning and its determinants, however, it is important to understand that these influencing attributes are very hard to achieve. Besides this, there are many other variables that also affect store positioning such as demographic characteristics and others. These reasons indicate that retailers should work hard because positioning is a fleeting issue, today’s favourable positioning would not be tomorrow’s favourable positioning.Keywords
Positioning, Store, Product, Individual, Attributes.References
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