Informatics Publishing Limited

Arpana Kamboj ¹, Surabhi Mahajan ¹

Affiliations
1 Department of Apparel and Textile Science, Punjab Agricultural University, Ludhiana, Punjab, IN

Abstract

The use of eco friendly natural dyes ts the need of the hour m response to the growing consciousness for saving the environment from the wrath of synthetic dyes. This milestone can only be achieved if consumers are willing to buy natural dyed products. The consumer willingness is directly related to their awareness hence the present study was undertaken to study the consumer awareness for natural dyes m Ludhiana. An interview schedule was used for collecting data from forty-five respondents from three different localities. The results were interpreted using simple percentages and average weighted mean scores. The results of the collected data revealed that majority of respondents (84.44%) were aware about natural dyes and turmeric was the most popular natural dye followed by indigo, madder and rattanjot. Majority (68.42%) of respondents opined that natural dyes are eco friendly and agreed to the fact that natural dyes produce earthy shades like brown, grey, yellow etc. Almost 50% respondents disagreed to the fact that natural dyes are economical and can produce similar shades on repetition. Majority of the respondents were of the opinion that natural dyed products are colour fast, durable, renewable and safe for human skin. Most of the respondents disagreed with easy maintenance of natural dyes but strongly agreed to wearing natural dyed products as it enhanced their personality and brings them a status of green and conscious consumer however majority (81.58%) of respondents were not interested to buy natural dyed products because of their extra cost and difficult maintenance.

Keywords

Natural Dyes, Awareness, Eco-Friendly, Consumers.

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Arpana Kamboj ¹, Surabhi Mahajan ¹

Affiliations
1 Department of Apparel and Textile Science, Punjab Agricultural University, Ludhiana (Punjab), IN

Abstract

Natural dyes are colouring substances that are obtained from plants, animals, insects and minerals. Their usage has seen a sharp decline because of easy availability of synthetic dyed products at an affordable price in the market. Even if consumers are willing to buy natural dyed products as a part of their social responsibility towards environment, availability of contemporary apparel products dyed with these sustainable dyes and having unique design features have to be strengthened. The present study is an attempt in this direction and aims at developing silk Kurtis with tie and dye technique using natural dyes. Five natural dyes and tannic acid mordant were purposively selected for the study. The selected dyes were Arjun, Golden drop, Kilmora, Brahmi and Madder. Eighteen designs for silk Kurtis were made by the investigator using CAD with combination of different style features and placement of tie and dye patterns. These designs were evaluated by a panel of ten experts on basis of overall appeal of the Kurti. The shortlisted six kurti designs were constructed using silk fabric and were shown to a sample of forty five respondents. All the respondents ranked the prepared Kurtis as excellent or very good and considered the estimated price of Kurtis as adequate. Thus, the consumer acceptance of the prepared Kurtis is an indication for the retailers and manufacturers to take up natural dyes for contemporary to earn good profit and run a sustainable enterprise.

Keywords

Contemporary, Kurti, Quoted Price, Sustainable.

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