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Sachar, Dimpy
- Impact of Digitalization in an Organization and its Importance in Knowledge and Value Management System
Abstract Views :226 |
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Authors
Affiliations
1 Department of Management, Delhi Institute of Advanced Studies, Rohini, Delhi, IN
2 Delhi Institute of Advanced Studies, Rohini, Delhi, IN
1 Department of Management, Delhi Institute of Advanced Studies, Rohini, Delhi, IN
2 Delhi Institute of Advanced Studies, Rohini, Delhi, IN
Source
Asian Journal of Management, Vol 8, No 1 (2017), Pagination: 37-48Abstract
Information technology plays a critical role in the success of significant business transformations as a key enabler and source of competitive advantage. IT transformation is about making major changes to improve performance and capabilities for the organization aligned to business and supporting IT strategies. One of the most important research questions is about the impact of knowledge management initiatives on firm performance. A review of research on business value of Knowledge Management reveals that most of the work on evaluating the effectiveness of efforts is concentrated on studying the association between knowledge management and firm performance. For several reasons, measurement of firm performance and relating it to KM efforts has proven to be a difficult endeavor. Our approach changes the focus of analysis to the process level, where the work is actually accomplished. This paper draws knowledge from various IT tools and techniques and helps understand the digital trends on Passenger Car Segment henceforth, boosting the sales and brand awareness in the market. This study aims at analyzing the conversion rate of people visiting the website and thus into successful leads. There are different statistical tools used to showcase the results with better understanding like Bar Graphs, Pie Charts and Line Graphs. The targeted population is the Walk-ins at Honda dealership with sample size of 81 respondents from three different Honda Dealers. The result gives a clear picture to the Management in forming Marketing strategies which helps in better decision making. Information technology helps many organization to form the basis of knowledge and value management.Keywords
Digital Marketing, Knowledge System, Value System, Information, Analytics, Social Media, Facebook, Google, ZMOT, Dealership, Engagement Ratio, Twitter, Sentiment Analysis, Subscribers.
- An Empirical Study on Preference of Consumers for Online Shopping – Indian Context
Abstract Views :407 |
PDF Views:8
Authors
Affiliations
1 Banarsidas Chandiwala Institute of Professional Studies, IN
2 International Affairs Associated Chamber of Commerce & Industry of India, IN
3 Business Development Representative REB Solution
1 Banarsidas Chandiwala Institute of Professional Studies, IN
2 International Affairs Associated Chamber of Commerce & Industry of India, IN
3 Business Development Representative REB Solution
Source
MERI-Journal of Management & IT, Vol 12, No 1 (2018), Pagination: 60-76Abstract
In this digital era, the trend of online shopping has been widely accepted by the consumers but the question arises whether they are capable enough to face the challenges regarding online shopping. It is the duty of consumers to check the validity of the web portals before placing an order. Since some websites are fake and some have unauthentic payment gateways which may cause leakage of private/personal data and may create distrust among consumers towards online shopping. Sometimes the names of web portals have minor variations to disguise consumers for the intention of doing fraud. Some websites ask too much personal information and that’s why consumers hesitate to shop online. If websites are secured and there is no sniffing of information by the third party then consumers can rely on that website and it will create a positive image and trust. This paper is an attempt to analyzethe websites that are preferred most considering the factors such as: secured payment gateways, exchange offers, guarantee and warranty, sufficient product description and a better site speed. The study focuses on the authenticity of websites preferred by consumers while doing online shopping.
Keywords
Website Preference, Online Shopping, Website Authenticity, Secured Payments, Privacy of Data.References
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