Informatics Publishing Limited

Shruti Shourie ¹, Harshmeet Kaur ²

Affiliations
1 Department of Psychology, D.A.V. College, Sector-10, Chandigarh, IN
2 Department of Psychology, Panjab University, Chandigarh, IN

Abstract

The field of Positive psychology intends to study positive human strengths and their benefit to enhance optimal functioning. Character strengths have been one of the key elements of Positive psychology. Gratitude and forgiveness are considered as character strengths and have received attention in empirical researches but majority of researches have been carried out among adults. The preventive nature of positive psychology has observed the need to enhance wellbeing early in childhood and adolescent years. The present study explored the relationship between gratitude, forgiveness and wellbeing among adolescents. The sample size taken was 250 (125 boys and 125girls). Statistical analysts included Pearson Product Moment correlation method and t-test. The results revealed that gratitude and forgiveness have been found to be positively correlated with psychological wellbeing. The study also indicated that gratitude and forgiveness showed positive correlation with life-satisfaction, positive affect and negative correlation with negative affect (components of subjective wellbeing). The attempt was made to explore gender differences in the study.

Keywords

Gratitude, Forgiveness, Wellbeing.

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Dimpy Sachar ¹, Harshmeet Kaur ²

Affiliations
1 Department of Management, Delhi Institute of Advanced Studies, Rohini, Delhi, IN
2 Delhi Institute of Advanced Studies, Rohini, Delhi, IN

Abstract

Information technology plays a critical role in the success of significant business transformations as a key enabler and source of competitive advantage. IT transformation is about making major changes to improve performance and capabilities for the organization aligned to business and supporting IT strategies. One of the most important research questions is about the impact of knowledge management initiatives on firm performance. A review of research on business value of Knowledge Management reveals that most of the work on evaluating the effectiveness of efforts is concentrated on studying the association between knowledge management and firm performance. For several reasons, measurement of firm performance and relating it to KM efforts has proven to be a difficult endeavor. Our approach changes the focus of analysis to the process level, where the work is actually accomplished. This paper draws knowledge from various IT tools and techniques and helps understand the digital trends on Passenger Car Segment henceforth, boosting the sales and brand awareness in the market. This study aims at analyzing the conversion rate of people visiting the website and thus into successful leads. There are different statistical tools used to showcase the results with better understanding like Bar Graphs, Pie Charts and Line Graphs. The targeted population is the Walk-ins at Honda dealership with sample size of 81 respondents from three different Honda Dealers. The result gives a clear picture to the Management in forming Marketing strategies which helps in better decision making. Information technology helps many organization to form the basis of knowledge and value management.

Keywords

Digital Marketing, Knowledge System, Value System, Information, Analytics, Social Media, Facebook, Google, ZMOT, Dealership, Engagement Ratio, Twitter, Sentiment Analysis, Subscribers.

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Shruti Shourie ¹, Harshmeet Kaur ²

Affiliations
1 Department of Psychology, D.A.V. College, Sector-10, Affiliated to Punjab University, Chandigarh, IN
2 Department of Psychology, Punjab University, Chandigarh, IN

Abstract

The study examined the relationship between mindfulness and subjective well-being among adolescents. The sample size taken was 250 (125 boys & 125 girls). Statistical analysis included Pearson Product Moment correlation method using SPSS. The results revealed that mindfulness is significantly and positively correlated with subjective well-being.

Keywords

Mindfulness, Subjective Well-Being.

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