Informatics Publishing Limited

Neelam Kalla ¹, Hemaprabha Purohit ¹

Affiliations
1 Department of Management Studies, Jai Narain University, Jodhpur, Rajasthan, IN

Abstract

While service aspects have been a significant issue in the academic literature since years, the growth of ICT has stimulated a growing interest from wide-ranging experts and scholars. We present the case of Olacabs, the online car aggregator company of India; discussing how it has designed its service offering. Making an allowance for e-marketing, it has been able to establish a good connect with its target market by means of a well-designed service offering. The purpose of the paper is not to develop a hypothesis and test it rather develop an understanding of service offering 'the Ola's way'. A model has been proposed in the paper on basis of the case analysis of the company. The model portrays the service offering of an e-service company and the way it designs the service elements, where instances from the marketing moves of Ola have been cited to support the framework. Thus, the paper contributes towards the development of a conceptual framework for gaining insights on development of a service offering for an enhanced service quality in the e-marketing era.

Keywords

Service Offering, E-Marketing, E-Service, E-Business, Online Marketing.

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Hemaprabha Purohit ¹, Neelam Kalla ¹

Affiliations
1 Department of Management Studies, Jai Narain University, Jodhpur, Rajasthan, IN

Abstract

Agriculture is a time-honored sector of India, which alone has the potential that can help the country top the charts. The sector possesses such capability that it can not only serve the countrys need, but also generate surplus that can help earn mammoth revenues from around the world. In spite of the natural advantages and enough potential, its strength remains untapped and it has not been able to attain the scale it was meant to at the time of independence. Right from the production to the final consumption, there is a need of promoting entrepreneurial spirit for the supply of agro products that can help make the most of the sector. Being one of the fastest growing countries with more than 50% of youth population, India needs to harness its hidden talent. Also, the markets need to be stimulated to create greater job opportunities within the agro value chain. The paper discusses in detail the supply chain issues faced by the sector and the overhauling role the entrepreneurial talent lying in the young India can play in improving the situation both for the sector individually and the country as a whole.

Keywords

Agro Supply Chain, Agricultural Enterpreneurship.

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Hemaprabha Purohit ¹

Affiliations
1 Department of Management Studies, Jai Narain University, Jodhpur, Rajasthan, IN

Abstract

It has been quite a time that CSR gained attention of the corporate leaders, who became inclined towards governance and transparency issues pertinently. Amidst this attentiveness, further gained attention the theme of sustainability, which made the corporate brigade redesign their ways of managing business.

This paper offers a short but nevertheless, a deep portrayal of the growing concern for sustainability and outlines how the MNE leaders can make a move on contributing towards a better world observing the sustainable development goals (SDGs) as guiding principles. Also, instances of some corporate giants have been discussed, to give a picture of how the cream of the crop enterprises are all set for the attainment of sustainable development. It is an attempt to help the academia and corporate arena gain novel perspectives, on cultivating their approach towards the flaming issue of sustainability and developing such business models that help them manage their responsibility towards the greater concerns in accord with colossal revenues.

Keywords

Corporate Leaders, Sustainability, SDGs.

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