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Joshi, Karuna
- Emerging Digital Marketing Trends of Tourism & Travel
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1 Amrapali Institute of Hotel Management, Haldwani, IN
1 Amrapali Institute of Hotel Management, Haldwani, IN
Source
Avahan: A Journal on Hospitalty and Tourism, Vol 3, No 1 (2015), Pagination: 93-101Abstract
We in our research have seen that even after utilizing the five main sections of Digital marketing by all players, the dominance of Market leaders of OTAs is steadily enhancing by the day . The paper starts with Brief introduction to dominant forces of OTAs. The Market Leaders of Online Travel Agents [OTAs] has a very thin line of difference by full utilization of all three forces [Globalization, Localization&Personalization] Verses use of only two forces by other intermediates [OTAs, Travel Agents (TA)]&Direct Service Organizations as they conveniently continue to ignore the third force- Personalisation. We have also seen the advent of Adventure Tourism, Spiritual Tourism&Wellness Tourism besides the other regular&prevalent concepts Tourism. These are followed by a critical analysis of the digital impact on emerging trends in Travel&Tourism Industry. We, then have the Challenges & Suggestions for Digital Marketing for the Travel&Tourism Industry with a prominent focus on Indian Scenario. All the relevant datas have been interpreted on the basis of secondary data. Lastly, we end with Conclusions&justifications to these conclusions followed by References & Bibliography.
- Ancient Practices for Water and Forest Conservation followed by Women in Lesser Himalayan Region of Nainital, Uttarakhand, India
Abstract Views :561 |
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Authors
Affiliations
1 Department of Agricultural Communication, College of Agriculture, G.B. Pant University of Agriculture and Technology, Pantnagar 263145, Uttarakhand, IN
1 Department of Agricultural Communication, College of Agriculture, G.B. Pant University of Agriculture and Technology, Pantnagar 263145, Uttarakhand, IN
Source
Asian Agri-History, Vol 20, No 3 (2016), Pagination: 155-171Abstract
An attempt has been made to document the traditional practices followed by women of lesser Himalayan region for the management of water and forest. The area selected for the study was Oakhalkanda and Dhari blocks of district Nainital, Uttarakhand. A sample of 150 respondents from eight villages was interviewed regarding their folk beliefs and traditional practices followed for water and forest conservation. It was observed that the women in the region managed the water and forest resources through folk beliefs like Ganga Dusshera, Basant Panchmi, Kumbh Vivah, Naula Pujan, and throwing coin in river for water management and Sacred groves, Bat savitri, Tulsi pooja, Harela, Cheer bandhana, Phool dei, Mango leaves, Khatarua Sawan ke somvar, and Lut for forest management. Also they had ancient views on water and forest management. The traditional practices like devoting forest to the Gods and Godesses, ceremonies like Maiti movement, Vriksha Abhishek Divas, and Tiladi Divas were prevalent in the area and found to be very effective in conserving forest. The ancient knowledge seems to be the excellent and most effective way in protecting water and forest in lesser Himalayan region.References
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