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Pandey, Pankaj Kumar
- Emerging Digital Marketing Trends of Tourism & Travel
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Affiliations
1 Amrapali Institute of Hotel Management, Haldwani, IN
1 Amrapali Institute of Hotel Management, Haldwani, IN
Source
Avahan: A Journal on Hospitalty and Tourism, Vol 3, No 1 (2015), Pagination: 93-101Abstract
We in our research have seen that even after utilizing the five main sections of Digital marketing by all players, the dominance of Market leaders of OTAs is steadily enhancing by the day . The paper starts with Brief introduction to dominant forces of OTAs. The Market Leaders of Online Travel Agents [OTAs] has a very thin line of difference by full utilization of all three forces [Globalization, Localization&Personalization] Verses use of only two forces by other intermediates [OTAs, Travel Agents (TA)]&Direct Service Organizations as they conveniently continue to ignore the third force- Personalisation. We have also seen the advent of Adventure Tourism, Spiritual Tourism&Wellness Tourism besides the other regular&prevalent concepts Tourism. These are followed by a critical analysis of the digital impact on emerging trends in Travel&Tourism Industry. We, then have the Challenges & Suggestions for Digital Marketing for the Travel&Tourism Industry with a prominent focus on Indian Scenario. All the relevant datas have been interpreted on the basis of secondary data. Lastly, we end with Conclusions&justifications to these conclusions followed by References & Bibliography.
- Hierarchical Self-Assembly in DNA Ionogel: Effect of γ-Radiation on Gel Properties
Abstract Views :216 |
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Authors
Affiliations
1 School of Physical Sciences, Jawaharlal Nehru University, New Delhi - 110067, IN
2 Department of Chemistry, School of Chemical and Life Sciences, Jamia Hamdard, Delhi - 110062, IN
1 School of Physical Sciences, Jawaharlal Nehru University, New Delhi - 110067, IN
2 Department of Chemistry, School of Chemical and Life Sciences, Jamia Hamdard, Delhi - 110062, IN
Source
Journal of Surface Science and Technology, Vol 37, No 3-4 (2021), Pagination: 179-185Abstract
DNA ionogels prepared by adding 1-ethyl-3-methylimidazolium chloride on low energy gamma irradiated DNA solution samples reveal non-trivial self-assembly. Variations in secondary structure and low-frequency gel rigidity modulus G0 captured this unique hitherto unexplored features of these gels. Interestingly, at higher radiation dose (0 to 100 Gy) samples could partially lose their initial rigidity. Dynamic light scattering revels dose dependent relaxation dynamics corresponding to ergodicity breaking time. In particular, viscosity and rheology showed that the time of gelation tgel, temperature of gelation Tgel and strength of gelation G0 are gamma ray dose dependent. DNA Ionogel melting with temperature shows self-assembled characteristics of this biomaterial. Gelation kinetics of ionizing radiation treated DNA strands have been studied in literature.Keywords
DNA Ionogel, Gelation, γ-Radiation, Ionizing Radiation.References
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