Informatics Publishing Limited

Fatemeh Soleimani Roozbahani ¹, Sanaz Nikghadam Hojjati ¹, Reihaneh Azad ²

Affiliations
1 Islamic Azad University, Science and Research Branch of Tehran, IR
2 Farabi University, Karaj, IR

Abstract

Background: banks, as the main components of any countries` economic backbone, perpetually try to satisfy the needs and expectations of their customers to increase customer satisfaction, since in today`s competitive world, gaining competitive advantage is a high priority for any organization. On the other hand, the emergence of information technology in the banking industry has provided speed, security, efficiency, and quality of services through electronic banking and electronic payment tools. Therefore, banks and credit firms are constantly trying to increase their quality of services to satisfy their customers and gain competitive advantage.

Objective: since customer satisfaction is a high priority as one of the goals of banks and credit firms, this study aims to investigate the role of e-payment tools and e-banking in customer satisfaction.

Methodology: this study is an applied research regarding goal and a correlation type descriptive-survey regarding methodology. The statistical population consists of 80 gold customers of Pasargad bank e-payment company and the sample size was determined 66.35 using Cochran`s equation. Moreover, a questionnaire s used to collect the information. This questionnaire was developed in two sections by the researcher. The validity of the questionnaire is confirmed by a group of experts, including professors and specialists of the field, and its trust is computed using Cronbach`s alpha (α=90%). Furthermore, SPSS software and Pearson`s correlation test were used to analyze the data. Results of the research indicate that there is a positive and significant relationship between e-payment tools and e-banking. Therefore, the results can help to identify effective factors of customer satisfaction and in turn providing competitive advantage for this and similar organizations.

Keywords

Electronic Payment, Electronic Banking, Customer Satisfaction, Speed, Security, Accountability.

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Fatemeh Soleimani Roozbahani ¹, Reihaneh Azad ²

Affiliations
1 Islamic Azad University, Science and Research Branch of Tehran, IR
2 Farabi Institute of Higher Education, Karaj, IR

Abstract

The spread of information networks in communities and organizations have led to a daily huge volume of information exchange between different networks which, of course, has resulted in new threats to the national organizations. It can be said that information security has become today one of the most challenging areas. In other words, defects and disadvantages of computer network security address irreparable damage for enterprises. Therefore, identification of security threats and ways of dealing with them is essential. But the question raised in this regard is that what are the strategies and policies to deal with security threats that must be taken to ensure the security of computer networks? In this context, the present study intends to do a review of the literature by using earlier researches and library approach, to provide security solutions in the face of threats to their computer networks. The results of this research can lead to more understanding of security threats and ways to deal with them and help to implement a secure information platform.

Keywords

Computer Network, Security, Threats.

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