Informatics Publishing Limited

S. S. Sarda ¹, D. S. Bonde ², S. P. Kallurkar ³

Affiliations
1 Mech. Engg., G.P., Ahmednagar, IN
2 Mech. Engg. Dept, G.P., Ahmednagar, IN
3 JSPM, Poona, IN

Abstract

One of the major problems affecting technical education institution is the increasing misalignment between the needs of society, reflected through the needs of the industry and the output provides by technical institutions. Technical institutions are unable to make a meaningful contribution to the society in any role without further in-depth inputs. The variation in the quality of the product supplied be the educational institutes (Engineers) and the expectations of the customers (Industries) can be minimized by applying Six Sigma philosophy.

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S. P. Kallurkar ¹

Affiliations
1 JEE, IN

Abstract

Change is the only constant thing in our life; hence one must change with the change. Otherwise the Change will change us and then that change is very costly. This philosophy needs to be considered very seriously by the teaching community especially the engineering teachers in the light of present day scenario.

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Pravin Dange ¹, S. K. Bose ², S. P. Kallurkar ³

Affiliations
1 Indira School of Business Studies, Pune, IN
2 Department of Management, BIT- Mesra, Ranchi, Jharkhand -83521, IN
3 A. G. Patil Institute of Technology, Pratap Nagar, Solapur -413004, IN

Abstract

Baron (2001) insisted that in order to receive a CSR label both motivation and performance are critical. Based on the review of literature, this paper observes the dichotomy of CSR perspectives and identifies two kinds of motivations for firms to engage in CSR activities: one driven by expectation of benefit named as strategic motivation and the other one without any such expectation named as altruistic CSR. It classifies the literature along the dichotomy and identifies a probable global trend towards strategic CSR based on the evidences from literature and industry practices. Indian CSR had traditionally not been strategic in nature and mostly driven by the trusteeship concept prevalent historically. In order to know whether Indian firms are also driven by strategic motive, the paper evolves ten-item scale to measure the motivations, validates it using data collected from 142 businesses professional. Analysis of the data using factor analysis and crosstabs is done to understand the motivations of Indian firms to engage in CSR. The analysis reveals and confirms the motivational categories of strategic and altruistic motivation. It also validates the scale measuring motivations. The key outcomes of the work are majority of Indian firms have not been predominantly driven by strategic motivation and altruistic perspective continues to dominate them. The paper also confirms the existence of an industry specific pattern of motivations to engage in CSR. This research is expected to contribute to building awareness amongst corporate about strategic CSR, and further the cause of CSR theory building efforts.

Keywords

Corporate Social Responsibility, Motivation, CSR in India Strategic Motivation, Altruistic Motivation, Measuring Motivation, CSR Drivers.

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