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Dhamija, Somesh
- A Critical Analysis on Women Participation in Modern-Day Indian Politics
Abstract Views :329 |
PDF Views:98
Authors
Affiliations
1 Institute of Business Management, GLA University, Mathura, Uttar Pradesh, IN
1 Institute of Business Management, GLA University, Mathura, Uttar Pradesh, IN
Source
SAMVAD: International Journal of Management, Vol 12 (2016), Pagination: 1-8Abstract
Women participation in politics has always been an issue concerning modern-day political experts. Traditionally, they played second-fiddle to their male counterparts for no faults of theirs. Even the most-advanced nation, the oldest democracy of the world, namely United States of America (USA), recognized their right to vote after lots of struggle. It is yet to have its first lady President (though it may change in the upcoming Presidential Election of 2016 what with Hillary Clinton claiming the nomination of the Dems). The reason for the same is not very hard to fathom despite the advances made in almost every field. The scenario is similar across every nation in the world. India is no different to the same. Political activities and their relationship with women's participation is something which has not been discussed to great extent in the Indian context, much like other democracies. The general election of 2014 defied this to an extent and acted as a breaking ground for women participation. They registered their presence in line with the male voters. The authors of this research paper would present their finding in this regard, duly supported by secondary data.Keywords
Election, Women Participation, Women Representation.References
- Bridges, F., Appel, L., and Grossklags, J. (2012). Young adults’ online participation behaviors: An exploratory study of web 2.0 use for political engagement. Information Polity, 17, 163-176 doi: 10.3233/IP-2012-0271.
- Chopra, S., (2014). The Big Connect: Politics in the Age of Social Media, Random House India.
- Enemaku, O.S., (2003). “The Role of Political Parties in A Democracy: A Communication Perspective” in UNILAG Communication Review, 1.
- Steger, W.P., Kelly, S.Q., and Wrighton, J.M., (2006).‘Campaigns and Political Marketing in Political Science Context’, Journal of Political Marketing, 5(1/2), 1–10.
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- http://eciresults.nic.in/
- http://www.hindustantimes.com/india/women-youth-power-push-up-turnout-by-140-million-over-2009/story-YTpic0acgqbhFxhkyUA24O.html
- http://her.yourstory.com/women-ministers-narendra-modi-india-government-0527
- Raj .S. R., (Jul-Dec 2015). Is The Era of Coalitional Governance over in India. Retrieved from:http://scroll.in/article/666049/everything-you-need-to-know-about-lok-sabha-verdict-2014-explained-in-40-charts
- https://en.wikipedia.org/wiki/Women%27s_political_participation_ in_India
- Political Branding and Consumer Citizen:The New Paradigm of Modern Electorate
Abstract Views :428 |
PDF Views:2
Authors
Affiliations
1 Institute of Business Management, GLA University, Mathura, Uttar Pradesh, IN
1 Institute of Business Management, GLA University, Mathura, Uttar Pradesh, IN
Source
Invertis Journals of Management, Vol 8, No 2 (2016), Pagination: 58-61Abstract
Branding is an aspect of marketing which touches various aspects of our life in numerous way's. When one talks about polities. the arena may not he traditionally associated with branding but the picture has changed in the past few.Keywords
Political Branding, Political Participation, Consumer-Citizen, Voter, Election.- Political Leaders & Parties as Brands:A Theoretical Perspective
Abstract Views :397 |
PDF Views:8
Authors
Amit Kumar
1,
Somesh Dhamija
1
Affiliations
1 Institute of Business Management, GLA University, Mathura, Uttar Pradesh, IN
1 Institute of Business Management, GLA University, Mathura, Uttar Pradesh, IN
Source
Parikalpana: KIIT Journal of Management, Vol 13, No 1 (2017), Pagination: 75-82Abstract
Universally, there doesn't exist a predominant perception as to whether political parties or political leaders could be treated as brands on lines with commodities. This paper attempts to theoretically establish a relationship between these two terms, namely brand and political parties or leaders. Further it details the various bases on which consumer-citizens develop an understanding about political brands. It builds upon this to talk about the formation of political brand images in the eyes of consumer-citizens which results from the interactions between the leaders, their parties and the ideologies or policies. Following this, the paper talks about the tentative benefits for the consumer-citizen which might result because of the political branding phenomenon. The consumer-citizen, swayed by the benefits arising out of political brands, gets motivated to know more about it, getting in touch in the process and eventually makes the decision with regard to the same. The modern consumer is at the focal point of this research paper and the choices which s/he has with regard to vouching for a particular political party or leader makes for a compelling case for them being considered on lines with a brand.Keywords
Political Brand, Political Marketing, Consumer-Citizen, Leader, Party.References
- American Marketing Association (AMA) (1960) Marketing Definitions: A Glossary of Marketing Terms. Chicago, IL: American Marketing Association.
- French, A. and Smith, I.G. (2008) ‘Measuring Political Brand Equity: A Consumer Approach.’ Proceedings of the 5th International Conference on Political Marketing, Manchester Business School, March.
- Henneberg, S.C. (2006) ‘The Views of an Advocatus Dei: Political Marketing and its Critics’, Journal of Public Affairs 4(3): 225–43.
- Jevons, C. (2006) ‘Universities: a Prime Example of Branding Going Wrong’, Journal of Product and Brand Management 15(7): 466–7.
- John, D.R., Loken, B., Kim, K. and Monga, A.B. (2006) ‘Brand Concept Maps: A Methodology for Identifying Brand Association Networks’, Journal of Marketing Research 43(4): 549–63.
- Keller, K.L. and Lehmann, D.R. (2006) ‘Brands and Branding: Research Findings and Future Priorities’, Marketing Science 25(6): 740–59.
- Lilleker, D. and Negrine, R. (2003) ‘Not Big Brand Names but Corner Shop: Marketing Politics to a Disengaged Electorate’, Journal of Political Marketing 2(1): 55–75.
- Needham, C. (2005) ‘Brand Leaders: Clinton, Blair and the Limitations of the Permanent Campaign’, Political Studies 53: 343–61.
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- O’Cass, A. and Pecotich, A. (2003) ‘The Dynamics of Voter Behaviour and Influence Processes in Electoral Markets: A Consumer Behaviour Perspective’, Journal of Business Research 58: 406–13.
- O’Shaughnessy, N.J. and Henneberg, S.C. (2007) ‘The Selling of the President 2004: A Marketing Perspective’, Journal of Public Affairs 7: 249–68.
- Scammell, M. (1999) ‘Political Marketing: Lessons for Political Science’, Political Studies 47(4): 718–39.
- Schneider, H. (2004) ‘Branding in Politics – Manifestations, Relevance and Identity-oriented Management’, Journal of Political Marketing 3(3): 41–67.
- Zinkin, J. (2004) ‘The Roman Catholic Church as a Case Study in Global Branding’, International Journal of Applied Marketing 3(1): 145–67.