Refine your search
Collections
Co-Authors
Journals
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z All
Goel, Suriti
- Factors Affecting Perception of Value for Money and Customer Satisfaction for Foreign Tourists in Goa
Abstract Views :199 |
PDF Views:0
Authors
Affiliations
1 University Business School, Panjab University, Chandigarh, IN
2 Maharaja Agrasen University, Baddi, Himachal Pradesh, IN
1 University Business School, Panjab University, Chandigarh, IN
2 Maharaja Agrasen University, Baddi, Himachal Pradesh, IN
Source
International Journal of Hospitality and Tourism Systems, Vol 8, No 2 (2015), Pagination: 93-102Abstract
The current study is an attempt to identify the various critical factors that are essential for creating value for money and therefore, customer satisfaction and loyalty. The review of literature indicated a gap in the area of relationship between value for money and customer satisfaction. For this, a study was placed in which a sample of 300 foreign tourists in Goa was taken and a survey was conducted to analyze which factors led to their increase in value for money. It was found that the value for money was affected by both ease of visiting Goa and level of enjoyment experience offered by Goa. Out of these two factors, the level of enjoyment was found to be more significantly and positively affecting the foreign tourist perception of value for money and satisfaction level as compared to the ease of visiting.Keywords
Goa, Value for Money, Foreign Tourists, Structural Equation Modeling, Factor Analysis.- Factors Influencing Channel Member Satisfaction
Abstract Views :243 |
PDF Views:0
Authors
Purva Kansal
1,
Suriti Goel
1
Affiliations
1 University Business School, Punjab University, Chandigarh, IN
1 University Business School, Punjab University, Chandigarh, IN
Source
Abhigyan, Vol 34, No 3 (2016), Pagination: 13-25Abstract
Increased competition has changed the landscape of doing business. One of the major changes with shrinking of profit has been to replace heavy handed channel control strategies with cooperation strategies. The thought process behind this is that if the channel partners are satisfied they will be able to give the product that last necessary push which distinguishes it from its competitors. It is within this backdrop that the current research was undertaken to study the factors which influence channel member satisfaction. The paper uses correlation and regression analysis to study the CMS across 8 different factors. The results highlighted that the compressing profits in India had influenced the CMS factors as well. Out of the 8 factors only product factor had significant association with channel member satisfaction. The results of the study will help practitioners formulate policies to better motivate their channel members and also turn them into channel partners.Keywords
Channel Management, Channel Member Satisfaction, Correlation, Regression, Consumer Durables.- The Effect of Perception of Complaint Management System on Purchase Intention:The Mediating Role of Perceived Value
Abstract Views :162 |
PDF Views:0
Authors
Affiliations
1 University Business School, Panjab University, Chandigarh, IN
1 University Business School, Panjab University, Chandigarh, IN