Informatics Publishing Limited

T. Samsai ¹, K. Mahendran ¹

Affiliations
1 Department of Agricultural and Rural Management, Tamil Nadu Agricultural University, Coimbatore, T.N., IN

Abstract

Coir is a unique natural fibre used in diverse applications of great economic importance. In the coir fibre sector, Tamil Nadu occupies the first place as being the single largest producer of brown fibre contributing to about 65 percent of total production in India (Directorate of Industries and Commerce, Government of Tamil Nadu).The production performance of coir fibre industry have been examined using primary data collected from 60 sample coir fibre producers and the tobit model has been employed to analyse the factors that actually contributed to more fibre production. Garrett's ranking technique was used to identify the constraints faced by the coir fibre producer. For every rupee of investment in coir fibre processing, about Rs 1.17 was obtained as returns, indicating its profitability. The factors such as education, experience, total investment, total electricity cost, quality maintenance, auto feeder and husk auto feeder were found to be significantly and positively influencing the more production of fibre. The labour hour was found to be negatively influencing for more production of fibre. The traders were the main source of information which were ranked first followed by neighbours and internet. The major problems faced the coir fibre producers were inadequate labour and limited electricity. The study has clearly brought out the urgency of developing innovative technologies to reduce the labour usage and uninterrupted electricity which lead to maximum production and compete in international markets.

Keywords

Coir Fibre, Costs And Returns, Production, Garrett’s Ranking Technique, Tobit Model

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T. Samsai ¹, K. Mahendran ¹

Affiliations
1 Department of Agricultural and Rural Management, Tamil Nadu Agricultural University, Coimbatore, T.N., IN

Abstract

Coir pith is a biomass residue generated during the extraction of coir fibre from coconut husk and is a by-product of the coir manufacturing industry. About two kg of coir pith is obtained for every kg of coir fibre extracted. The profitability of coir pith units have been examined using primary data collected from 30 sample coir pith producers. Garrett's ranking technique was used to identify the constraints faced by the coir pith producer. For every rupee of investment in coir pith processing, about Rs 1.13 was obtained as returns, indicating its profitability. The neighbours were the main source of information, ranked first followed by traders and internet. The major problems faced by the coir pith producers were limited electricity and inadequate labour. The study has clearly brought out that the urgency of developing innovative technologies to reduce the labour usage and uninterrupted electricity which lead to maximum production and compete in international markets.

Keywords

Coir Pith, Costs And Returns, Production, Garrett’s Ranking Technique

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Shravan Kumar Gogulamanda ¹, T. Samsai ¹, S. Praveena ¹

Affiliations
1 Department of Agriculture and Rural Management, Tamil Nadu Agricultural University, Coimbatore (T.N.), IN

Abstract

Cotton is considered to be an important cash crop in the agrarian economy of India. India is the second largest exporter of cotton after China with an annual export of 7.5 billion US dollars. India is the only country to grow all the four species of cultivated cotton. Due to various factors, the productivity of cotton is very low in the country when compared to the world average productivity. Brand preference in hybrid seeds is one of the factors that directly affects the farmers and influences the productivity of cotton. The present study focuses on the Brand preference of farmers and dealers towards the bt cotton hybrid seeds. Totally 50 farmers and 20 dealers were selected by simple random sampling method. Percentage analysis, Garrett ranking and Standard deviation were used for the analysis of the study. From the results it could be concluded that most of the farmers well aware about the Bt cotton in the study area. Major share of the sample farmer respondents were old aged persons and they are illiterates. Moreover, a majority of the dealers are above the age group of 50 years and well experienced in the marketing of seeds. Cost of seeds and influence of dealers are the main factors influencing the purchase of the hybrid seeds.

Keywords

Awareness, Brand Preference, Cotton, Constraints, Market Share.

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T. Samsai ¹, S. Praveena ¹, S. Kowshika ¹

Affiliations
1 Department of Agricultural and Rural Management, Tamil Nadu Agricultural University, Coimbatore (T.N.), IN

Abstract

This study was undertaken with an overall objective of assessing the demand for farm machineries and equipments in Nilgiris district of Tamil Nadu. Atotal of 180 farmers were selected from the different taluks of Nilgiris for the study. Both primary and secondary data were collected and utilized for the study. Majority of the sample respondents were middle aged, educated and experienced in farming. Majority of the sample farmers did not own any farm machineries and aware on farm machineries and equipments through Government institutions. The utilization of farm machineries and equipments for cole crops and plantation crops were found that it was used for various field operations like, field preparation, earthing up and weeding, plant protection, irrigation and harvesting. Tractors and power tillers were mostly used for land preparation by the sample farmers. The sample dealers were middle aged, had better educational status and well experienced in retailing. All the sample dealers were sole proprietors and deal with products like seeds, fertilizers, farm equipments and pesticides. Methods of promotion followed by the sample farmers were mainly by using phamplets, field demonstrations, stalls and exhibitions. Farmer’s preference and brand image were the major factors influencing the brand preference of the sample dealers.

Keywords

Farm Machineries, Farm Mechanization, Farm Equipments, Probit.

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S. Sowmya ¹, T. Samsai ¹

Affiliations
1 Department of Agricultural and Rural Management, Tamil Nadu Agricultural University, Coimbatore, Tamil Nadu, IN

Abstract

The erosion of traditional culinary habits and the acceleration of consumer lifestyles are leading to a decrease in the time spent cooking at home in India, particularly amongst younger consumers. As a result, there is a growing demand for convenient, packaged processed meat products. This study aims at finding out the consumer perception on frozen meat products using Likert scaling technique and the problems faced by the consumers while purchasing it using Garrett's ranking technique. Purposive sampling method was employed to collect details from consumers of Coimbatore city. A structured questionnaire was used to collect primary data from consumers through fact to face interview. From the results it is concluded that the consumers perceive frozen meat products to be convenient and readily available in different quantities and the major problem faced is the high cost of those products.

Keywords

Frozen Meat Products, Consumer Perception, Likert Scaling Technique, Garrett's Ranking Technique.

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S. Sowmya ¹, T. Samsai ¹

Affiliations
1 Department of Agricultural and Rural Management, Tamil Nadu Agricultural University, Coimbatore, Tamil Nadu, IN

Abstract

In India, 80% of the diseases are water-borne and 60-80% children suffer from this. 50000 people die every day due to water contamination with 8 million cases of typhoid every year in India. Packaged drinking water industry is at a whooping rate of growth with nearly 200 brands in India, 80% being local. So the consumers need to be diligent in brand selection. The present paper aims to study the brand preference of consumers in Coimbatore City. Totally 120 consumers were selected by convenience sampling method in Coimbatore City. Percentage analysis, Garrett's ranking and Likert analysis were used to study the brand preference and factors influencing the purchase of packaged drinking water and to examine the brand loyalty and brand switching behavior of consumers. The study indicated that Bisleri and Sirnvani were the most preferred brands. Quality, taste and comparatively lower price were the important factors which influenced the purchase of packaged drinking water. The brand name acts as a vital source for preference of brands. The consumers remain loyal as long as the brand is available in their local market and there is a consistency in price.

Keywords

Consumer Brand Preference, Packaged Drinking Water, Brand Loyalty, Brand Switching Behavior.

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T. Nivetha ¹, T. Samsai ¹, M. Kandeeban ¹

Affiliations
1 Department of Agricultural and Rural Management, Tamil Nadu Agricultural University, Coimbatore, Tamil Nadu, IN

Abstract

India is an agricultural country with huge farming population depending heavily on agriculture and allied activities. Nearly 92 % of operational holdings in Tamil Nadu being small and marginal holdings they have limited capacity to mobilize credit, adopt latest technologies and add value to their agricultural produce. Market inefficiency that reduces the producers share in consumer's rupee giving less remunerative prices to the farmers. Farmer producer company (FPC) is one such and relatively new legal entity of the producers of any kind, viz., agricultural produce, forest produce, artisan products, any other local produce where the members are primary producers. This study explored the status and marketing practices of FPCs followed in Namakkal district of Tamil Nadu. The sample respondents are FPCs and retailers who are involved in the sale of FPCs products. Purposive sampling method was used for collecting data by using structured interview schedule. Percentage analysis and Garrett's ranking techniques were used in analyzing the data. The results showed that the processors in FPCs should try to reduce the cost of their produce, so that it could attract all income peoples to purchase FPCs products. The profit percentage has been less for retailers through FPCs products. The retailers should have to develop competitive market promotion measures to create awareness to the consumers about the FPC value added products. Providing discounts, offers and new combo packs for FPC products should be promoted to attract the consumers.

Keywords

Farming Population, Agricultural Activities, Farmer Producer Company.

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