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Dakshinamoorthy, V.
- Economic Analysis of Post-Harvest Loss and Marketing Efficiency in Guava (cv. Allahabad safeda) in Karnataka
Abstract Views :187 |
PDF Views:103
Authors
T. M. Gajanana
1,
D. Sreenivasa Murthy
1,
A. K. Saxena
2,
D. V. Sudhakar Rao
3,
M. Sudha
1,
V. Dakshinamoorthy
1
Affiliations
1 Section of Economics and Statistics, ICAR-Indian Institute of Horticultural Research, Hesaraghatta Lake Post, Bengaluru – 560 089, IN
2 Division of Plant Pathology, ICAR-Indian Institute of Horticultural Research, Hesaraghatta Lake Post, Bengaluru – 560 089, Karnataka, IN
3 Division of Post Harvest Technology, ICAR-Indian Institute of Horticultural Research, Hesaraghatta Lake Post, Bengaluru – 560 089, Karnataka, IN
1 Section of Economics and Statistics, ICAR-Indian Institute of Horticultural Research, Hesaraghatta Lake Post, Bengaluru – 560 089, IN
2 Division of Plant Pathology, ICAR-Indian Institute of Horticultural Research, Hesaraghatta Lake Post, Bengaluru – 560 089, Karnataka, IN
3 Division of Post Harvest Technology, ICAR-Indian Institute of Horticultural Research, Hesaraghatta Lake Post, Bengaluru – 560 089, Karnataka, IN
Source
Journal of Horticultural Sciences, Vol 10, No 1 (2015), Pagination: 70-73Abstract
Post-harvest losses (PHL) in guava (cv. Allahabad safeda) were estimated at the field and retail levels in Karnataka, and impact of this loss on marketing efficiency was studied. Results indicated that the total PHL was 13.29% consisting of field-level loss (9.17%) and retail level loss (4.12%). The producer's share was 51.52% and PHL, when included as an item of cost, reduced the share to 45.80%. PHL also reduced marketing efficiency index from 1.06 to 0.88, thereby indicating the importance of PHL and scope for minimizing it to improve the efficiency of the marketing system in guava.Keywords
Guava, Post-Harvest Losses, Allahabad Safeda, Economic Analysis, Marketing Efficiency.Full Text
References
- Acharya, S.S. and Agarwal, N.L. 2001. Agricultural marketing in India, Third Edition, Oxford & IBH Publishing Company, New Delhi
- Gajanana, T.M., Sreenivasa Murthy, D. and Sudha, M. 2011. Post harvest losses in fruits and vegetables in South India – A review of concepts and quantification of losses. Indian Food Packer, 65:178-187
- Jagtap, K.B. and Katrodia, J.S. 1998. Post harvest losses in packaging and transportation of sapota, Indian J. Hort., 55:48-51
- Sreenivasa Murthy, D., Gajanana T.M. and Sudha, M. 2004. Post harvest loss and its impact on marketing cost, margin and efficiency: a study on grapes in Karnataka, Indian J. Agril. Econ., 59:772-786
- Srinivas, R.N., Venkatesha Reddy, T., Ravi, P.C., Lalith Achoth and Chinnappa Reddy, B.V. 1997. Post Harvest Losses Assessment in Totapuri and Alphonso Mangoes. J of Food Sci. and Tech., XXXIV:70-71
- Wanjari,V., Ladaniya, M.S. and Gajanana, T.M. 2002. Marketing and Post harvest losses of acid lime in Andhra Pradesh, Indian J. Agril. Marketing, 16:32-39
- Marketing and Post-Harvest Loss Assessment in Sapota
Abstract Views :177 |
PDF Views:125
Authors
Affiliations
1 Section of Economics and Statistics, Indian Institute of Horticultural Research, Hessaraghatta Lake Post, Bangalore-560 089, IN
1 Section of Economics and Statistics, Indian Institute of Horticultural Research, Hessaraghatta Lake Post, Bangalore-560 089, IN
Source
Journal of Horticultural Sciences, Vol 1, No 1 (2006), Pagination: 71-75Abstract
A study was undertaken in the Kolar district of Karnataka to assess the losses in post harvest handling and marketing of sapota. The analysis of data collected at the field level, market level, procurement centre of HOPCOMS and at the retail level indicated post harvest loss (PHL) of 15.98% in the wholesale marketing channel (WSM) and about 14.07 per cent in the HOPCOMS channel. Marketing system for sapota was found to be inefficient as the efficiency index was found to be less than 1. However, between WSM and HOPCOMS, the latter was found to be more efficient in terms of lower marketing cost, higher price realization by farmers and lower margin of the intermediaries. Use of mechanical harvester, pre harvest management of fruits against fruit borer and opening of procurement centres of HOPCOMS in the producing region are suggested in order to reduce the PHL and also to improve the efficiency of the marketing system.Keywords
Efficiency, Marketing, Post Harvest Loss, Sapota.Full Text