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Tripathi, Vivek Kumar
- Domestic Traveler's Dining Preferences: A Study on Indian Domestic Tourists Visiting Agra-mathura
Abstract Views :580 |
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Authors
Affiliations
1 Hindustan College of Science and Technology Agra, Uttar Pradesh, IN
1 Hindustan College of Science and Technology Agra, Uttar Pradesh, IN
Source
ANVESHAK-International Journal of Management, Vol 3, No 2 (2014), Pagination: 74-83Abstract
Travel and Tourism industry started growing at a rapid pace since late 90s in India. Major factors contributing towards the growth includes rise of affluence, infrastructure development and support, awareness among the generation, adventurous spirit and government and non governmental agencies and organizations realizing the importance of tourism potential in facilitating GDP. Growth of tourism industry has led to the development of various subsidiary industries including hotels and restaurants. The present study has been undertaken in one of the major tourism destinations of North India Agra-Mathura region of the State of Uttar Pradesh. 200 domestic travelers were studied to understand their behavior towards the dining facilities provided in the hotels in that region. Factors influencing traveler's choice of dining varied from international to regional to local brands of hotels and restaurants, but majorly classified into two broad categories brand factor and travelers factor. The study identified major brand motivational factor includes perceived quality of food, ambience of hotel, and brand image, and travelers factor includes- reference, familiarity and accessibility.Keywords
Consumer Affluence, Subsidiary Industry, Consumer And Brand Motivators
- Demographic Differences & Shopping Behavior of Indian Middle Income Group Users of Debit Cards : an Emprical Analysis
Abstract Views :429 |
PDF Views:96
Authors
Affiliations
1 Department of Business Studies Hindustan College of Science & Technology, Mathura (U.P.), IN
1 Department of Business Studies Hindustan College of Science & Technology, Mathura (U.P.), IN
Source
Review of Professional Management- A Journal of New Delhi Institute of Management, Vol 11, No 1 (2013), Pagination: 37-44Abstract
With the advancement of technology and need towards better service provision, plastic money in form of debit or credit cards is becoming common now-a-days. These tools of purchase management are reaching into wallet of nearly all. As a result, companies are also eying to leverage card benefits as the shopping/purchase facilitator. As with the emerging equality of men and women and their role in shaping the society, both genders establish quite active response patterns with respect to debit/credit card spending and use. According to the survey of Reserve Bank of India (RBI) in 2011, card holders have consolidated spending with a single and have reduced the use of multiple cards. In India, the proportion of single card holders had grown the most in 2011 at the 90 per cent while the card use grew at the 84 per cent, followed by Malaysia (80 per cent). The use of cards is perceived differently by various consumer classes. Women might be bigger spenders than men, but according to the survey by RBI (2011), they use their debit cards less frequently. The present study explores various behavioural aspects of use of debit cards among broad consumer classes such as Men and Women belonging to middle income group of tier II cities.Keywords
Service Provision, Purchase Facilitator, Middle Income Group, Tier II Cities.Full Text