A Psycho-Social Consequence of E-Commerce:A Comparative Study of Working and Non-Working Women

With the increase in the number of internet users in the country, e.commerce or e.marketing embraces a bright future to its name. Myntra, Flipkart, Snapdeal, Amazon, Limeroad etc are some of the online marketing sites offering a wide range of products with attractive discounts and sales. Looking at the spectacular scope in e.commerce many of the companies are going digital and extending their business through the web portals. Here it becomes important to study the buying behavior pattern of the consumers and their choices, preferences and needs as well. An empirical study was conducted among the consumers of different cities to study the psycho social consequence of online shopping. The present paper examined the behavioral patterns of the online shoppers and highlights the factors influencing consumers to shop online. The sample was collected from the working and the non working groups of women. It consisted of 200 women (100 working + 100 non working) of Jamshedpur. A set of questionnaire was constructed and standardized for the purpose of data collection.. Purposive sampling technique was applied for the present study. Mean,S.D and t test were applied for the analysis of data obtained. The result reveals a significance of difference between working and non working women in online shopping.