International Journal of Education and Management Studies

Ankur Sangwan ¹

Affiliations
1 DBA, CDLU Sirsa, IN

Abstract

Education is now a global product with institutions worldwide competing for students and finding ever more creative ways to satisfy student needs and preferences. With the continuing rise in the preference for flexible distance learning, educational institutions are finding that when students and faculty have significantly different cultural backgrounds and learning styles that the expectations of the learning experience can be unfulfilled. In first considering marketing in education we very swiftly articulate general questions such as: "just what makes our school or university different?", "who exactly are our customers?", and "how can we compete with other providers?" They are general but of course deceptively simple and even the specification of 'who is the customer' require some consideration. There are actually many definitions of what marketing are, some more general in scope than others and perceptions are constantly being reviewed.

Keywords

Education, Higher Education, Marketing, Distance Education, Marketing Strategies.

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Ankur Sangwan ¹

Affiliations
1 DBA, CDLU Sirsa, Haryana, IN

Abstract

Focuses on how national travel and tourism authorities can market a country as a tourist destination, with particular reference to the marketing of India. India is going to be far the most important tourist generating countries for world and there has been a recent substantial increase in the value of national and international travel and tourism revenues and promising future prospects. However, there is little research emphasizing specific marketing and distribution strategies that may be applied by travel and tourism organisations, airlines and intermediaries to market a tourist destination successfully in overseas markets. This research collected data using in-depth interviews with 10 experienced practitioners in India, and analyzed the data with a rigorous case study methodology. The results of this research assist in clarifying the conceptual issues provided in the literature, linking theoretical marketing knowledge about strategies in the discipline of national & national and international travel and tourism marketing.

Keywords

Marketing Strategy, Tourism, Travel, Marketing Communications, Marketing Management.

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