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Kumar, Pankaj
- Understanding Advertising and Consumer Behaviour
Abstract Views :384 |
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Authors
Affiliations
1 Department of Commerce, Government College, Barwala, Hisar, Haryana, IN
1 Department of Commerce, Government College, Barwala, Hisar, Haryana, IN
Source
International Journal of Education and Management Studies, Vol 5, No 2 (2015), Pagination: 169-174Abstract
The role of advertisement in today's fast changing economic and social scenario hardly needs to be emphasised. Every entrepreneur, big or small adheres to some kind of publicity. It may be well planned, organised or just a common passing phase. This very important tool in the marketing mix of any organisation has been approached through various paths and traditions which have continuously been changing. The approaches adopted in advertisements have given them sometimes customary and traditional look and sometimes the presentations appear to be wearing a distinct and fresh look which is well taken not only by the consumers but by general public too. The various studies and researches have undoubtedly revealed positive impact of advertisement on customer's mind and have supported advertisement as a very important demand push factors. The present paper highlights on understanding advertisement and consumer behaviours.Keywords
Advertisement, Consumer Behaviour.
- Factors Influencing Organizational Climate
Abstract Views :236 |
PDF Views:1
Authors
Affiliations
1 Department of Commerce, Govt. College, Barwala, Hisar, Haryana, IN
1 Department of Commerce, Govt. College, Barwala, Hisar, Haryana, IN
Source
International Journal of Education and Management Studies, Vol 5, No 1 (2015), Pagination: 98-100Abstract
The success of an organization depends upon the quality of organizational climate. Since the quality of an organizational climate cannot be measured, it will be perceived by the employees in different dimensions it may difficult to understand the present position of organizational climate. Employees' perception about the climate influences the employees' involvement and commitment to the organization. So the perception of the employees about the organizational climate helps the organization to achieve the goals of the organization. The present paper review on factors influencing organizational climate and how to improve organizational climate in an organization.Keywords
Organizational Climate.- A Scale to Measure the Attitude of Farmers Toward's Laser Land Leveller
Abstract Views :273 |
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Authors
Affiliations
1 Department of Extension Education, Punjab Agricultural University, Ludhiana, Punjab, IN
1 Department of Extension Education, Punjab Agricultural University, Ludhiana, Punjab, IN
Source
International Journal of Education and Management Studies, Vol 9, No 4 (2019), Pagination: 298-301Abstract
A scale was developed to measure the attitude of farmers towards use of Laser Land Leveller Technology in agriculture. Likert's summated rating scale technique was followed for the construction of attitude scale. In the processes of forming the scale items used with reference to the experts' views, a total of 2 2 statements were selected and given to 48 adopter farmers ofLaser Land Leveller technology in Punjab, India. The scale developed finally consisted of 19 statements including positive and negative statements. The reliability and validity of the scale indicates its precision and consistency of the results.Keywords
Attitude, Likert's Summated Rating, Laser Land Leveller, Scale.References
- Edwards, A. L. (1957). Techniques of Attitude scale construction. New York: P. 13 Appleton century crofts, Ins.
- Jat, M. L., Chandna, P., Gupta, R. K , Sharma, S. K., & Gill, M. A. (2006). Laser land levelling: A precursor technology for resource conservation, rice-wheat consortium tech bull series 7. p. 48. New Delhi: Rice-Wheat Consortium for the Indo-Gangetic Plains.
- Kerlinger, F. N. (1964). Foundations of Behavioural Research. New York: Holt, Rinehart and Winton Inc.
- Nunnally, J.C., & Bernstein, I.H. (1994). Psychometric theory (3rd edn.). New York: McGraw-Hill.
- Singh, S. (2011a). Adoption of selected resource conservation technologies by the farmers of Ludhiana andMoga districts of Punjab. Ludhiana, Punjab, India: M.Sc. thesis, Punjab Agricultural University.
- Thurstone, L. L., & Chave, E. J. (1929). The measurement of attitude: A psychophysical method and some experiments with a scale for measuring attitude toward the Church. Chicago: Univ. Chicago Press.