International Journal of Education and Management Studies

Suman Ghalawat ¹, Amita Girdhar ¹, Ruby Siwach ²

Affiliations
1 Department of Business Management, CCS Haryana Agricultural University, Hisar, Haryana, IN
2 College of Dairy Science and Technology, LUVAS, Hisar, Haryana, IN

Abstract

Cell telephones are not the best medium of connecting with every other but have end up medium for social interaction and additionally on the sale-purchase activity. They have end up necessity of life and also popularity symbol for the teenagers. Agencies are also taking advantage by advertising and with the aid of supplying products and services via cell apps. The present paper investigates the factors related to the perception of college students towards mobile advertisements. The study is based on primary data collected from a sample of 250 respondents from colleges of Hisar district of Haryana state. Suitable statistical tools like factor analysis have been used to analyse the data. The factor component analysis reveals seven factors named as: quality of services, familiarity with advertisements, cost, adoption of mobile advertisements, services and privacy. Component analysis discloses that student's cognizance greater on quality of services, cost and adoption of mobile ads while subscribing to any service provider Furthermore respondents also reveal that fee is likewise the crucial component whilst transferring to some other provider as college students wants less expensive call cost/sec in addition to initial subscription cost.

Keywords

Cell Apps, College Students, Privacy, Subscription Cost and Service Provider.

Full Text

     

Suman Ghalawat ¹, Amita Girdhar ¹, Akhil Sangwan ², Sunita Mehla ¹

Affiliations
1 Department of Business Management CCS Haryana Agricultural University Hisar, Haryana, IN
2 ADO Analyst Quality Control Lab Hisar, Haryana, IN

Abstract

Online shopping is an innovative and emerging market for youth. Online shopping provides college students with a large variety of products from which he can make comparative analy si s and pick the best out of it. The study focused to determine the relationship of online shopping variables with factors influencing overall satisfaction among students. In the present scenario, college students are mostly doing online shopping. In this paper factor analysis and ANOVA has been used to achieve the objective of the study. In the study, primary data has been collected with the help of semi-structured questionnaire from 200 college students from Hisar district of Haryana. Factor analysis discloses six factors namely threat to a system, customer care, information sharing, online shopping advertising and lastly online schemes. ANOVA analysis discloses that preferred payment method, amount of money spent for online shopping on items and reasons for online payment has significant relationship with threat to system and information sharing. On the other hand, amount of money spent for online shopping on items has significant relationship with customer care, whereas reason for online payment has significant relationship with awareness.

Keywords

Online Shopping, Emerging Market, Semi-Structured and Online Shopping Advertising.

Full Text

     

Sunita Mehla ¹, Suman Ghalawat ¹

Affiliations
1 Department of Business Management, CCS Haryana Agricultural University, Hisar, Haryana, IN

Abstract

Organic foods are basically natural food which are ecologically safe and produced with environmentally harmless processes. These foods do not contain man made inputs like pesticides, chemical fertilizers, genetically modified organisms and are not processed by means of irradiation, industrial solvents or chemical food additives. The study focused to study the demographic profile of respondents and to identify the reasons for buying organic product. In this paper descriptive analysis has been used to achieve the objective of the study. In the study, primary data has been collected with the help of semi-structured questionnaire from 200 respondents from Hisar district of Haryana. Respondents have a relatively equal proportion of males (58 %) and females (42 %). Majority of the respondents (5 8%) were married. Respondents are young and dynamic. Majority belongs to service and students mix. Moreover, most of the respondents were from middle income group. Majority of the respondents purchase organic product online, followed by retail shops. As we can see our respondents are youth and generally preferred online shopping. Respondents prefer to buy food/drink (40%), followed by cosmetics (35%) and clothes (25%). Regarding the reason for buying organic product, majority of the respondents preferred organic product because of the quality of organic product (64%), followed by health concern (19%), and prefer the taste/texture/feeling (17%). Youth is more concern about their health and ready to pay high price for the quality product.

Keywords

Ecologically, Ecologically, Genetically Modified Organisms and Factor Analysis.

Full Text

     

Nidhi ¹, Saurabh ², Suman Ghalawat ¹, Sunita Mehla ¹

Affiliations
1 Department of Business Management, CCSHAU, Hisar, Haryana, IN
2 D.N. College, Hisar, Haryana, IN

Abstract

With the increasing usage of internet, online shopping is growing rapidly and it is preferred by large number of consumer for satisfying their needs. For this consumers have number of online platforms from which they make their online purchase. While making purchase decision on online platforms there are number of factors that influence them to buy the product from particular site. So this study has been conducted to identify the different factors which influence the consumer. In this study factor analysis technique is used to achieve the objective of the research. In this study primary data has been collected with the help of structured questionnaire from 100 respondents of Hisar city. By using factor analysis, it has been found that there are basically four main factors which influence the consumer to purchase online product. These factors are: Media Form, Buying Force, Sales Promotion and Test Marketing. Out of these four factor media form is one of the most important factor which influence the consumer. The Cronbach Alpha value for these factors are 0.872, 0.836, and 0.804 which are highly significant. Thus it can be concluded that the different online platforms work more and more on these factors to influence the consumer.

Keywords

Online Shopping, Factors, Media Form, Buying Force and Test Marketing.

Full Text

     

Satyakaam Malik ¹, Atul Dhingra ¹, Suman Ghalawat ¹, Dalip Bishnoi ², Manoj Goyal ³, A. K. Godara ⁴

Affiliations
1 Department of Business Management, CCS Haryana Agricultural University, Hisar, Haryana, IN
2 Department of Agricultural Economics, CCS Haryana Agricultural University, Hisar, Haryana, IN
3 Department of Statistics, CCS Haryana Agricultural University, Hisar, Haryana, IN
4 Department of Extension Education, CCS Haryana Agricultural University, Hisar, Haryana, IN

Abstract

The quality of agricultural and rural development training can be improved through proper training of trainers. However, the progress of extension trainer training in India has been slow and gradual. With the ever-changing technological environment, existing skills become obsolete and new skills are constantly needed. Effective training requires sensitivity beyond subject matter knowledge to effectively teach adult learners. Additionally, Indian agriculture has experienced a shift from production-oriented technology to market-oriented knowledge and technology due to globalization and the WTO regime. This highlights the need to strengthen efforts for training of trainers through a systematic approach. In this study, we aimed to assess the impact of training programs conducted by the EEI by analysing the feedback and responses of trainers, taking into account their demographics.

Keywords

agriculture, demography, impact, training, trainers.

Full Text

     

Ankita Sharma ¹, Sunita Mehla ¹, Suman Ghalawat ¹, Jitender Kumar Bhatia ², Nitin Bhardwaj ³

Affiliations
1 Department of Business Management, CCS Haryana Agricultural University, Hisar, Haryana, IN
2 Directorate of Human Resource Management, CCS Haryana Agricultural University, Hisar, Haryana, IN
3 Department of Mathematics & Statistics, CCS Haryana Agricultural University, Hisar, Haryana, IN

Abstract

Financial inclusion is one of the important aspects to increase the financial growth of an economy. It is one of the oldest concepts in Indian history. Earlier, informal key players such as money lenders, brokers, etc. used to give credit to the farmers for the inputs required for the production of crops. But in today's scenario, the situation has changed a lot. Formal financial institutions especially banks have taken the pace for lending money to each and every section of the society. For the inclusion of the poor and economically backward sections, the government of India with the help of banks has launched various schemes. Knowing the status of financial parameters in the economy from time to time is also important so that the amendments can be considered for raising the status of financial inclusion. For the present study, one important parameter viz. savings in the accounts of respondents was considered to recognize the status of savings in the study area. The study was undertaken in the Hisar and Kaithal districts of Haryana. Binary logistic regression as a tool was performed to examine the impact of socio-economic variables on the undertaken parameter among the selected sample of households in both the districts. The results concluded that a rise in income and employment level will increase the savings in the accounts of bank account holders of the study areas.

Keywords

financial inclusion, rural households, savings, logistic regression, socio-economic variables.

Full Text

     

Anamika ¹, Suman Ghalawat ¹, Megha Goyal ¹

Affiliations
1 Department of Business Management, CCSHAU, Hisar, Haryana, IN

Abstract

Tomatoes are one of the most important commercial crops grown in Haryana and its marketing plays a crucial role in the economy of the state. Due to its perishable nature, the marketing and disposal pattern requires a well-planned transportation system to ensure optimum quality tomatoes to ultimate consumers and less spoilage and losses. The present study was conducted in Kurukshetra, Karnal, and Yamuna Nagar Districts of Haryana. The data was collected from 70 farmers from each district making a total sample of 210 farmers with the help of pre-structured survey schedule to study. The results of the study concluded that the total production, farm retention, marketable surplus, losses and marketed surplus were 475.43 (100), 8.63 (1.81%), 466.80 (98.19%), 34.55 (7.27%) and 432.25 (90.92%) quintal per hectare at overall level. On overall basis, 82.08 per cent of produce was sold or disposed through wholesaler-cum-commission agents followed by 10.16 per cent of produce through retailers and 7.76 per cent of produce was sold directly to consumers. It was suggested to direct marketing strategies to avail significant profit. Tomato growers should sell their produce directly to consumers, retailers and processors, thereby eliminating intermediaries such as wholesalers, commission agents, traders and secure high profit margins for their produce.

Keywords

marketed surplus, marketable surplus, producers' surplus, farm retention, disposal pattern.

Full Text