Journal of Commerce and Accounting Research

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A Study of Financial Literacy Awareness among Working Employees, with Special Reference to the Telangana Region


Affiliations
1 Research Scholar, Department of Business and Management, KL Business School, KL University (Deemed to be University), Green Fields, Vaddeswaram, Guntur, Andhra Pradesh, India
2 Professor, Department of Business and Management, KL Business School, KL University (Deemed to be University), Green Fields, Vaddeswaram, Guntur, Andhra Pradesh, India
3 Professor, Head Department of Business Administration, KL Business School, KL University (Deemed to be University), Green Fields, Vaddeswaram, Guntur, Andhra Pradesh, India
     

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Financial literacy is the blend of one’s knowledge, skills, and manners regarding financial matters. It helps one make well-versed decisions and improve personal welfare. Research have been conducted globally for measuring the scope of financial literacy. Financial literacy study has been conducted at different levels through the governments in different areas; in addition, researchers are conducting surveys on it. This paper concentrated on financial literacy among working employees and to observe how well-resourced they are to take financial decisions. A survey has been conducted through a questionnaire to compute the attentiveness of financial literacy of working employees in the Telangana region. The study portrays that gender, education, income, and age impact the altitude of financial literacy; further, the focal point of a relationship in investment choice of the respondents is based on some parameters. All investment avenues, except marriage and post office schemes, have an impact on financial literacy. This paper will help one adopt suitable strategies to hunt for the altitude of financial literacy among the working employees.

Keywords

Financial Literacy, Investment Risk, Insurance, Working Employees
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  • A Study of Financial Literacy Awareness among Working Employees, with Special Reference to the Telangana Region

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Authors

Afreen Sulthana
Research Scholar, Department of Business and Management, KL Business School, KL University (Deemed to be University), Green Fields, Vaddeswaram, Guntur, Andhra Pradesh, India
N. Subrahmanyam
Professor, Department of Business and Management, KL Business School, KL University (Deemed to be University), Green Fields, Vaddeswaram, Guntur, Andhra Pradesh, India
P. Venkateshwara Rao
Professor, Head Department of Business Administration, KL Business School, KL University (Deemed to be University), Green Fields, Vaddeswaram, Guntur, Andhra Pradesh, India

Abstract


Financial literacy is the blend of one’s knowledge, skills, and manners regarding financial matters. It helps one make well-versed decisions and improve personal welfare. Research have been conducted globally for measuring the scope of financial literacy. Financial literacy study has been conducted at different levels through the governments in different areas; in addition, researchers are conducting surveys on it. This paper concentrated on financial literacy among working employees and to observe how well-resourced they are to take financial decisions. A survey has been conducted through a questionnaire to compute the attentiveness of financial literacy of working employees in the Telangana region. The study portrays that gender, education, income, and age impact the altitude of financial literacy; further, the focal point of a relationship in investment choice of the respondents is based on some parameters. All investment avenues, except marriage and post office schemes, have an impact on financial literacy. This paper will help one adopt suitable strategies to hunt for the altitude of financial literacy among the working employees.

Keywords


Financial Literacy, Investment Risk, Insurance, Working Employees

References