Commitment and Business Relationships: Evidences from Small Scale Industries

The paper flashes on the eminent role that commitment portrays in business enthusiasm. The research divulges empirical results on the foundation of data collected from 44 small scale industries functioning in District Udhampur of J&K State. The primary data so collected were subjected to factor analysis in order to reduce the unwanted statements. The KMO and Cronbach Alpha values revealed significance of the construct. The results of CFA confirmed all the statements so obtained from EFA. The results of hierarchical linear regression revealed that commitment among business partners ensures timely performance of business activities, commitment paves way for business success and commitment leads to development of trust&cooperation among business parties. The upcoming monsoon season might bring a whole new set of problems as the particular problem could again play a critical role in damaging profits.