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Communication Challenges and Managing Expectations in Indian Supply Chain and Logistics Networks: A View from Middle Management


Affiliations
1 Communication, National Institute of Industrial Engineering (NITIE), India
     

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The need to study the dynamics of behavioural interventions, such as communication and cooperation is evidently found in the literature of supply chain and logistics agility. The major challenges remain in deciphering broad strategic organisational plans at a tactical level. The purpose of this study is to focus on the problems and challenges of middle managers in the context of Indian supply chain and logistics processes. This study was designed keeping in mind the perspectives presented by Badaracco and Webb (1995) on middle-level trenches. The data was analyzed using Denzin's interpretive interactionism and the Sandin and Fahy method. In addition, for bringing more lucidity, frequencies and percentages were used. The implications stand tall for organisations, middle managers, and academicians.

Keywords

Supply Chain Agility, Communication, Expectations, Compromises, Ethics.
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  • Communication Challenges and Managing Expectations in Indian Supply Chain and Logistics Networks: A View from Middle Management

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Authors

Nikhil Kewalkrishna Mehta
Communication, National Institute of Industrial Engineering (NITIE), India

Abstract


The need to study the dynamics of behavioural interventions, such as communication and cooperation is evidently found in the literature of supply chain and logistics agility. The major challenges remain in deciphering broad strategic organisational plans at a tactical level. The purpose of this study is to focus on the problems and challenges of middle managers in the context of Indian supply chain and logistics processes. This study was designed keeping in mind the perspectives presented by Badaracco and Webb (1995) on middle-level trenches. The data was analyzed using Denzin's interpretive interactionism and the Sandin and Fahy method. In addition, for bringing more lucidity, frequencies and percentages were used. The implications stand tall for organisations, middle managers, and academicians.

Keywords


Supply Chain Agility, Communication, Expectations, Compromises, Ethics.

References