Open Access
Subscription Access
Open Access
Subscription Access
Analysis of Generation Y’s Perceptions on Leadership Factors Affecting Retention in the Beverage Industry
Subscribe/Renew Journal
This paper examined the Gen Y's perception on leadership factors, which affected the retention of Gen Y in the beverage industry. A structured questionnaire was used for data collection. Gen Y employees were asked to respond to their perception on retention strategy in their industry focusing on leadership factors with reference to expectation level, present level, and satisfaction level. The data collected were analyzed using statistical tools and exhibited the gaps to improve the retention strategies.
Keywords
Generation Y, Beverage Industry, Retention Strategy, Leadership
C92, J24, M00
Paper Submission Date : May 10, 2016 ; Paper sent back for Revision : July 10, 2016 ; Paper Acceptance Date : July 19, 2016.
User
Subscription
Login to verify subscription
Font Size
Information
Abstract Views: 215
PDF Views: 0