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Analysis of Generation Y’s Perceptions on Leadership Factors Affecting Retention in the Beverage Industry


Affiliations
1 Research Scholar, Vels University, Velan Nagar, P.V.Vaithialingam Road, Pallavaram, Chennai-600 117, & *Senior Manager- HR, Parle Agro (P) Ltd. Chennai, India
2 Professor & Director, Sri Sai Ram Institute of Management Studies, Sri Sai Ram Engineering College, Tambaram, Chennai- 600 044, India
     

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This paper examined the Gen Y's perception on leadership factors, which affected the retention of Gen Y in the beverage industry. A structured questionnaire was used for data collection. Gen Y employees were asked to respond to their perception on retention strategy in their industry focusing on leadership factors with reference to expectation level, present level, and satisfaction level. The data collected were analyzed using statistical tools and exhibited the gaps to improve the retention strategies.

Keywords

Generation Y, Beverage Industry, Retention Strategy, Leadership

C92, J24, M00

Paper Submission Date : May 10, 2016 ; Paper sent back for Revision : July 10, 2016 ; Paper Acceptance Date : July 19, 2016.

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  • Analysis of Generation Y’s Perceptions on Leadership Factors Affecting Retention in the Beverage Industry

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Authors

S. Ramakrishnan
Research Scholar, Vels University, Velan Nagar, P.V.Vaithialingam Road, Pallavaram, Chennai-600 117, & *Senior Manager- HR, Parle Agro (P) Ltd. Chennai, India
K. Maran
Professor & Director, Sri Sai Ram Institute of Management Studies, Sri Sai Ram Engineering College, Tambaram, Chennai- 600 044, India

Abstract


This paper examined the Gen Y's perception on leadership factors, which affected the retention of Gen Y in the beverage industry. A structured questionnaire was used for data collection. Gen Y employees were asked to respond to their perception on retention strategy in their industry focusing on leadership factors with reference to expectation level, present level, and satisfaction level. The data collected were analyzed using statistical tools and exhibited the gaps to improve the retention strategies.

Keywords


Generation Y, Beverage Industry, Retention Strategy, Leadership

C92, J24, M00

Paper Submission Date : May 10, 2016 ; Paper sent back for Revision : July 10, 2016 ; Paper Acceptance Date : July 19, 2016.




DOI: https://doi.org/10.17010/pijom%2F2016%2Fv9i8%2F99779