Prabandhan: Indian Journal of Management

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Onward Ho! Studying Place Emotions, Language Style, and Social Tendencies in Travel Blogs


Affiliations
1 Post Graduate Student, Department of Mass Communication, Amrita Vishwa Vidyapeetham, Amrita University, Ettimadai, Coimbatore - 641 112, Tamil Nadu, India
2 Assistant Professor, Department of Mass Communication, Amrita Vishwa Vidyapeetham, Amrita University, Ettimadai, Coimbatore - 641 112, Tamil Nadu, India
     

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A narrative analysis of the blog posts from Asian countries taken from travelblog.org was conducted in January 2017 in order understand the travel bloggers' emotional experiences, language style, and social tendencies. Tone Analyzer from IBM was used to study emotional dimensions (anger, disgust, fear, joy, and sadness) ; language style dimensions - analytical, confident, tentative ; and social tendency dimensions - openness, conscientiousness, extraversion, agreeableness, and emotional range. The results showed sadness and joy being the predominant emotions expressed in the travel blogs that were studied. Tourists are exposed to both the best and worst things in the places of travel, and so probably, they experience joy and sadness together. Anger was the least expressed emotion. Emotional range topped among social tendencies of bloggers, with a tentative language style being utilized across travel accounts in Asia.

Keywords

Travel Blogs, Asia, Emotions, Language Style, Social Tendency

L82, O33, Z310

Paper Submission Date : February 22, 2017 ; Paper sent back for Revision : May 10, 2017 ; Paper Acceptance Date : May 24, 2017.

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  • Onward Ho! Studying Place Emotions, Language Style, and Social Tendencies in Travel Blogs

Abstract Views: 196  |  PDF Views: 0

Authors

Aleesha Abdulla
Post Graduate Student, Department of Mass Communication, Amrita Vishwa Vidyapeetham, Amrita University, Ettimadai, Coimbatore - 641 112, Tamil Nadu, India
Kalyani Suresh
Assistant Professor, Department of Mass Communication, Amrita Vishwa Vidyapeetham, Amrita University, Ettimadai, Coimbatore - 641 112, Tamil Nadu, India

Abstract


A narrative analysis of the blog posts from Asian countries taken from travelblog.org was conducted in January 2017 in order understand the travel bloggers' emotional experiences, language style, and social tendencies. Tone Analyzer from IBM was used to study emotional dimensions (anger, disgust, fear, joy, and sadness) ; language style dimensions - analytical, confident, tentative ; and social tendency dimensions - openness, conscientiousness, extraversion, agreeableness, and emotional range. The results showed sadness and joy being the predominant emotions expressed in the travel blogs that were studied. Tourists are exposed to both the best and worst things in the places of travel, and so probably, they experience joy and sadness together. Anger was the least expressed emotion. Emotional range topped among social tendencies of bloggers, with a tentative language style being utilized across travel accounts in Asia.

Keywords


Travel Blogs, Asia, Emotions, Language Style, Social Tendency

L82, O33, Z310

Paper Submission Date : February 22, 2017 ; Paper sent back for Revision : May 10, 2017 ; Paper Acceptance Date : May 24, 2017.




DOI: https://doi.org/10.17010/pijom%2F2017%2Fv10i6%2F115370