Open Access Open Access  Restricted Access Subscription Access
Open Access Open Access Open Access  Restricted Access Restricted Access Subscription Access

Influence of Travel Motivation and Demographic Factors on Tourist Participation in World's Largest Mass Religious Gathering - The Kumbh Mela


Affiliations
1 Assistant Professor (Corresponding Author), Ramaiah Institute of Management, MSR Nagar, MSRIT Campus, Bangalore - 560 054, India
2 Associate Professor, Department of Civil Engineering, Indian Institute of Science, Bangalore - 560 012, India
3 Ex-Student, Department of Civil Engineering, Indian Institute of Science, Bangalore - 560 012, India
     

   Subscribe/Renew Journal


Worldwide, new trends are emerging in tourism, for example, medial tourism, eco tourism, religious tourism, etc. Though destination tourism has gained enormous attention of the academicians, but few studies have been done in context of religious tourism, out of which there are hardly any studies done in the Indian context that explored the motivation of pilgrims or tourists who visit Kumbh Mela. This paper estimated the relationship between demographic factors and travel motivation towards the world's largest mass religious gathering - The Kumbh Mela. An ordered logit model was used to determine the demographic factors which affected visitors' motivation to participate in Kumbh Mela, which was held during April 22, 2016 and May 21, 2016 at Ujjain, Madhya Pradesh, India. A total of 18 models were computed for different motivations of travel. The results suggested that motivations changed within different groups of varying socioeconomic characteristics. Overall, the demographic factors like age, gender, family member, education, income, and psychographic factors like satisfaction with life and life rewarding came out to be statistically significant, while factors like single, unmarried, student, government employee, and private employee came out to be statistically insignificant. This study also computed the overall rankings of the motivations. The outcomes of this study can potentially aid the organizers of such mass religious gatherings for better planning and management of such mega events.

Keywords

Demographic Factors, Ordered Logitmodel, Socio-Economic Characteristics, Travel Motivation, Kumbh Mela, India

M30, M31, Z12 , Z32

Paper Submission Date : April 25, 2018 ; Paper sent back for Revision : July 25, 2018 ; Paper Acceptance Date : July 28, 2018.

User
Subscription Login to verify subscription
Notifications
Font Size

Abstract Views: 228

PDF Views: 0




  • Influence of Travel Motivation and Demographic Factors on Tourist Participation in World's Largest Mass Religious Gathering - The Kumbh Mela

Abstract Views: 228  |  PDF Views: 0

Authors

Meghna Verma
Assistant Professor (Corresponding Author), Ramaiah Institute of Management, MSR Nagar, MSRIT Campus, Bangalore - 560 054, India
Ashish Verma
Associate Professor, Department of Civil Engineering, Indian Institute of Science, Bangalore - 560 012, India
Sagar Khurana
Ex-Student, Department of Civil Engineering, Indian Institute of Science, Bangalore - 560 012, India

Abstract


Worldwide, new trends are emerging in tourism, for example, medial tourism, eco tourism, religious tourism, etc. Though destination tourism has gained enormous attention of the academicians, but few studies have been done in context of religious tourism, out of which there are hardly any studies done in the Indian context that explored the motivation of pilgrims or tourists who visit Kumbh Mela. This paper estimated the relationship between demographic factors and travel motivation towards the world's largest mass religious gathering - The Kumbh Mela. An ordered logit model was used to determine the demographic factors which affected visitors' motivation to participate in Kumbh Mela, which was held during April 22, 2016 and May 21, 2016 at Ujjain, Madhya Pradesh, India. A total of 18 models were computed for different motivations of travel. The results suggested that motivations changed within different groups of varying socioeconomic characteristics. Overall, the demographic factors like age, gender, family member, education, income, and psychographic factors like satisfaction with life and life rewarding came out to be statistically significant, while factors like single, unmarried, student, government employee, and private employee came out to be statistically insignificant. This study also computed the overall rankings of the motivations. The outcomes of this study can potentially aid the organizers of such mass religious gatherings for better planning and management of such mega events.

Keywords


Demographic Factors, Ordered Logitmodel, Socio-Economic Characteristics, Travel Motivation, Kumbh Mela, India

M30, M31, Z12 , Z32

Paper Submission Date : April 25, 2018 ; Paper sent back for Revision : July 25, 2018 ; Paper Acceptance Date : July 28, 2018.




DOI: https://doi.org/10.17010/pijom%2F2018%2Fv11i8%2F130641