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Intra - National Cultural Values : A Systematic Review of Literature and the Way Forward for Comparative Studies in India
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The purpose of this paper was to seek productive directions for intra - national comparison of cultural values in a diverse country such as India. We conducted a systematic review of peer-reviewed literature about subcultures within nations. The review indicated increasing interest in studies of intra-nation cultures. It also demonstrated that more needs to be done in the area of comparing cultural values at the intra-nation level, particularly in diverse non - Western countries. The review indicated the following features as desirable in such research, to make it useful to management :
- Compare geographic units.
- Select values purposefully based on relevance to management.
- Use survey as the source of data.
- Use scales that are as similar to those used in inter - nation studies as practical.
- Report findings as mean scores, ranks, plots, or comparison of pairs.
- Include at least one country-level data point to serve as a reference for a non-domestic audience.
Keywords
Intra-National Cultures, Subcultures, Regional Cultures, Inter-Cultural Management, Micro-Cultures, India.
JEL Classification Codes : A14, F23, M14, M30.Paper Submission Date : November 3, 2020 ; Paper Sent Back for Revision : June 4, 2021 ; Paper Acceptance Date : June 20, 2021 ; Paper Published Online : July 10, 2021.
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