Table of Contents
Vol 8, No 1 (2017)
Open Access
Subscription Access
Articles
| Trends in Residential Market in Bangalore, India | ||
| Wasim Sheikh, Mihir Dash, Kshitiz Sharma | ||
| Vol 8, No 1 (2017), Pagination: 1-9 | ||
ABSTRACT |
PDF
|
Abstract Views: 285 | PDF Views: 0 | |
| An Assessment of the Relationship Among Brand Trust, Perceived Value and Brand Loyalty | ||
| Nischay Kumar Upmannyu, Sneha Rajput | ||
| Vol 8, No 1 (2017), Pagination: 10-23 | ||
|
ABSTRACT |
PDF
|
Abstract Views: 368 | PDF Views: 0 | |
| Impact of Information Processing Style on Advertising Effectiveness | ||
| Surajit Ghosh Dastidar, Kinkini Bhadra | ||
| Vol 8, No 1 (2017), Pagination: 24-37 | ||
|
ABSTRACT |
PDF
|
Abstract Views: 259 | PDF Views: 0 | |
| The Effects of Selected Marketing Mix Elements on Customer-Based Brand Equity:The Case of Coffee Chains in Vietnam | ||
| Thong Quang Bui, Hau Vinh Nguyen, Ngoc Thai Pham | ||
| Vol 8, No 1 (2017), Pagination: 38-47 | ||
|
ABSTRACT |
PDF
|
Abstract Views: 290 | PDF Views: 0 | |