Table of Contents
Vol 8, No 1 (2017)
Open Access
Subscription Access
Articles
| Trends in Residential Market in Bangalore, India | ||
| Wasim Sheikh, Mihir Dash, Kshitiz Sharma | ||
| Vol 8, No 1 (2017), Pagination: 1-9 | ||
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Abstract Views: 298 | PDF Views: 0 | |
| An Assessment of the Relationship Among Brand Trust, Perceived Value and Brand Loyalty | ||
| Nischay Kumar Upmannyu, Sneha Rajput | ||
| Vol 8, No 1 (2017), Pagination: 10-23 | ||
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Abstract Views: 388 | PDF Views: 0 | |
| Impact of Information Processing Style on Advertising Effectiveness | ||
| Surajit Ghosh Dastidar, Kinkini Bhadra | ||
| Vol 8, No 1 (2017), Pagination: 24-37 | ||
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Abstract Views: 270 | PDF Views: 0 | |
| The Effects of Selected Marketing Mix Elements on Customer-Based Brand Equity:The Case of Coffee Chains in Vietnam | ||
| Thong Quang Bui, Hau Vinh Nguyen, Ngoc Thai Pham | ||
| Vol 8, No 1 (2017), Pagination: 38-47 | ||
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Abstract Views: 301 | PDF Views: 0 | |