Rural Marketing:Targeting the Non-urban Consumer

Rural Marketing: Targeting the Non-urban Consumer, provides on inside look at what goes on the behind the doors of the Rural Market. This book answers the concept of ethnic marketing with the inclusive upbringing of people, cultural setup, social structure and pure relational habits exercises the method beyond our thought, i.e., Rural Marketing. Objective is to address the product, price to the local people, rural people, village people and tribal as a whole to satisfy their need at best low price. Conceptualization and decision ethos of marketer entirely depend macro environment, especially socioeconomic and technical environment of rural.