South Asian Journal of Management

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Expectations and Perceptions Regarding Management Education: An Assessment of Students in Bengaluru, India


Affiliations
1 Xavier Institute of Management & Entrepreneurship (XIME), Electronics City, Phase II, Hosur Road, Bengaluru 560100, India
2 Vignana Jyothi Institute of Management (VJIM), Bachupally, Nizampet, Hyderabad 500090, Telangana, India
     

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This research study analyzes management education from the perspective of the major stakeholder: the student community. Students’ perceptions vis-à-vis expectations with respect to management education were assessed with specific reference to curriculum and pedagogy across comparable formats such as business schools, university departments and affiliated colleges located in Bengaluru, India. The primary data for the study were gathered using a structured questionnaire, personal interviews and discussions, while the secondary data were collected from refereed journals, text books and web sources. It was explored whether there was a ‘gap’ between students’ expectations (in terms of it meeting their needs as students of management education) and their perceptions of the same. The impact of respondents’ demographics as well as their level of involvement in studies on their perceptions as well as expectations was determined. This research was guided by a conceptual framework based on a ‘gap analysis’ model originating from the business and marketing literature. Gap analysis was helpful in identifying the areas of concern and evolving suitable strategies to bridge the same and furthering the cause of management education. The major findings of the study include the establishment of a gap between perception and expectations across almost all variables in pedagogy and curriculum, and that higher student involvement leads to higher expectations. Recommendations for academia have been made based on the findings of the study.

Keywords

Curriculum, Gap Analysis, Management Education, Pedagogy, Student Involvement.
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  • Expectations and Perceptions Regarding Management Education: An Assessment of Students in Bengaluru, India

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Authors

N. Meena Rani
Xavier Institute of Management & Entrepreneurship (XIME), Electronics City, Phase II, Hosur Road, Bengaluru 560100, India
R. Srinivasa Rao
Vignana Jyothi Institute of Management (VJIM), Bachupally, Nizampet, Hyderabad 500090, Telangana, India

Abstract


This research study analyzes management education from the perspective of the major stakeholder: the student community. Students’ perceptions vis-à-vis expectations with respect to management education were assessed with specific reference to curriculum and pedagogy across comparable formats such as business schools, university departments and affiliated colleges located in Bengaluru, India. The primary data for the study were gathered using a structured questionnaire, personal interviews and discussions, while the secondary data were collected from refereed journals, text books and web sources. It was explored whether there was a ‘gap’ between students’ expectations (in terms of it meeting their needs as students of management education) and their perceptions of the same. The impact of respondents’ demographics as well as their level of involvement in studies on their perceptions as well as expectations was determined. This research was guided by a conceptual framework based on a ‘gap analysis’ model originating from the business and marketing literature. Gap analysis was helpful in identifying the areas of concern and evolving suitable strategies to bridge the same and furthering the cause of management education. The major findings of the study include the establishment of a gap between perception and expectations across almost all variables in pedagogy and curriculum, and that higher student involvement leads to higher expectations. Recommendations for academia have been made based on the findings of the study.

Keywords


Curriculum, Gap Analysis, Management Education, Pedagogy, Student Involvement.

References