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Intellectual Property and Business:The Power of Intangible Assets


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1 Founder and Innovation Evangelist Inflexion Point Consulting 91 Spring board, 3rd Floor 80 Feet Road, 8th Block Koramangala, Bengaluru-560 095, India
     

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Innovation and entrepreneurship have generated enormous traction in the recent years. Economies, both developed and developing, want to propel their growth through innovation, and not necessarily of the manufacturing type, but of that of services, or other forms of intangibles. A growing share of Intellectual Property (IP) is generated, delivered and appropriated in an intangible fashion, and yet there seems to be a less than adequate appreciation of how to value, protect and leverage IP. The ignorant companies and individuals are liable to run in multi-million-dollar, multi-year legal battles which often come at the cost of the more productive utilization of their time and efforts. Such an understanding is even more crucial with software, algorithms, and creative business models becoming the new drivers of innovation for startups world over.
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  • Intellectual Property and Business:The Power of Intangible Assets

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Authors

Pavan Soni
Founder and Innovation Evangelist Inflexion Point Consulting 91 Spring board, 3rd Floor 80 Feet Road, 8th Block Koramangala, Bengaluru-560 095, India

Abstract


Innovation and entrepreneurship have generated enormous traction in the recent years. Economies, both developed and developing, want to propel their growth through innovation, and not necessarily of the manufacturing type, but of that of services, or other forms of intangibles. A growing share of Intellectual Property (IP) is generated, delivered and appropriated in an intangible fashion, and yet there seems to be a less than adequate appreciation of how to value, protect and leverage IP. The ignorant companies and individuals are liable to run in multi-million-dollar, multi-year legal battles which often come at the cost of the more productive utilization of their time and efforts. Such an understanding is even more crucial with software, algorithms, and creative business models becoming the new drivers of innovation for startups world over.