Technology-Driven Competitiveness in Agro-Food Processing:A Study of Select Units of Jammu and Kashmir, India

The source of competitiveness of firms can be attributed to its resource advantage in terms of the raw material, skills and finances as well as the technology orientation of the firms in order to increase the per capita productivity. The competitiveness at the firm level is defined by their ability to manage the resources and external opportunities. In developing economies like India, modern industries, particularly the agro-food based manufacturing firms technology based competitiveness cannot only strengthen the quality of life but also the supply of the input and output. The present study focus on technology based competitiveness of the agro-food processing units in the state of Jammu and Kashmir, India. The study drives a relationship of competitive performance with respect to the investment in technology which describes the orientation of the technology of the firms. The results describe the dynamics of technology driven competitiveness in the agro-food processing units of the state of Jammu and Kashmir (J&K).