South Asian Journal of Management

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Five Stars:Putting Online Reviews to Work for Your Business


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1 Indian Institute of Management Indore, Prabandh Shikhar, Rau-Pithampur Road, Indore 453556, Madhya Pradesh, India
     

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Social media has brought about a transformation in communication and information exchange between people and organizations. It has redefined the way people consume, collaborate and create information. This book is an attempt to uncover the effect the information created by one consumer for other consumers in the form of online reviews. The authors have tried to answer the questions—How people react to online reviews? and how an organization can manage their online presence and benefit from the reviews?
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  • Five Stars:Putting Online Reviews to Work for Your Business

Abstract Views: 122  |  PDF Views: 0

Authors

Priyavrat Sanyal
Indian Institute of Management Indore, Prabandh Shikhar, Rau-Pithampur Road, Indore 453556, Madhya Pradesh, India

Abstract


Social media has brought about a transformation in communication and information exchange between people and organizations. It has redefined the way people consume, collaborate and create information. This book is an attempt to uncover the effect the information created by one consumer for other consumers in the form of online reviews. The authors have tried to answer the questions—How people react to online reviews? and how an organization can manage their online presence and benefit from the reviews?